Marketing Content Specialist

Join a mission-driven team where collaborative storytelling helps women know and live the truth of God’s Word. This hybrid Marketing Content Specialist role in Matthews, NC offers a flexible, purpose-driven work environment with a strong benefits package and a culture that prioritizes humility, teamwork, and clear, thoughtful communication.

Benefits and culture at a glance:

• Health and wellness benefits (medical, dental, vision, FSA, STD, life)
• 401(k) with company matching
• Employee Assistance Program
• Paid time off on a prorated basis
• 14 paid holidays on a prorated basis
• 2 Wellness days
• Paid Parental Leave
• Extended Sick Leave
• Volunteer time off
• Discount on company resources
• Work-life harmony

Responsibilities

• Collaborate with teams across the ministry to create clear, persuasive, conversion-focused content that supports engagement and fundraising across email, landing pages, web banners, donor communications, and product pages
• Translate campaign briefs and messaging frameworks into content that connects, is easy to understand, and motivates readers to take the next step
• Tailor messaging for donors, subscribers, and participants while maintaining a consistent voice, tone, and strong theological alignment
• Ensure every piece of content is accurate, on-brand, and aligned with campaign goals
• Utilize AI tools, audience feedback, and performance insights to strengthen content and boost engagement
• Repurpose content across channels in deliberate, tailored ways rather than duplicating
• Develop and test variations (subject lines, hooks, calls-to-action) to learn what resonates and improve performance
• Contribute ideas to enhance how the team writes, creates, and collaborates
• Maintain messaging consistency across all campaign touchpoints to present one clear, cohesive message and guiding next steps
• Improve flow, clarity, and transitions within messaging to keep it natural and intentional
• Consider each piece within the larger audience journey, meeting people where they are and guiding toward the next step
• Identify gaps or friction in messaging and take initiative to strengthen the overall experience

Requirements

• An understanding of and commitment to the mission and values of Proverbs 31 Ministries
• 3–5 years of experience in copywriting, content marketing, or digital marketing
• Strong writing and editing skills focused on clarity, engagement, and conversion
• Openness to feedback with discernment, knowing when to refine and when to stand firm
• Ability to execute within a defined content strategy and messaging framework
• Understanding of multi-channel marketing and campaign execution
• Familiarity with audience segmentation and adapting messaging accordingly
• Experience using AI tools to support content creation and optimization
• Strong attention to detail and ability to manage multiple deliverables
• A collaborative, humble, and team-first mindset
• Experience in ministry, nonprofit, Christian media, or donor communications is preferred
• Familiarity with HubSpot, Fundraise Up, or other marketing automation platforms is a plus

Technologies

• HubSpot
• Fundraise Up

Location

Hybrid work arrangement based in Matthews, NC; must reside in the metro Charlotte area.

Hours

40 hours per week

Status

Exempt

About the role

The Marketing Content Specialist brings campaign strategy to life through mission-driven content across channels. The role focuses on generating, testing, and optimizing copy to strengthen messaging and maximize engagement. Using data and creative insights, the specialist ensures copy is clear, effective, and aligned with ministry and campaign goals to engage women in knowing and living God’s Word.

Physical Demands

This position involves working at a computer for the majority of the time.