Marketing Jobs in Matthews, NC

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1d ago

Marketing Content Specialist

Proverbs 31 Ministries Matthews, NC

Matthews, NC

1d ago

Full time Marketing Brand Management Campaign Management

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Job Description

Join a mission-driven team where collaborative storytelling helps women know and live the truth of God’s Word. This hybrid Marketing Content Specialist role in Matthews, NC offers a flexible, purpose-driven work environment with a strong benefits package and a culture that prioritizes humility, teamwork, and clear, thoughtful communication.

Benefits and culture at a glance:

Health and wellness benefits (medical, dental, vision, FSA, STD, life)
401(k) with company matching
Employee Assistance Program
Paid time off on a prorated basis
14 paid holidays on a prorated basis
2 Wellness days
Paid Parental Leave
Extended Sick Leave
Volunteer time off
Discount on company resources
Work-life harmony

Responsibilities

Collaborate with teams across the ministry to create clear, persuasive, conversion-focused content that supports engagement and fundraising across email, landing pages, web banners, donor communications, and product pages
Translate campaign briefs and messaging frameworks into content that connects, is easy to understand, and motivates readers to take the next step
Tailor messaging for donors, subscribers, and participants while maintaining a consistent voice, tone, and strong theological alignment
Ensure every piece of content is accurate, on-brand, and aligned with campaign goals
Utilize AI tools, audience feedback, and performance insights to strengthen content and boost engagement
Repurpose content across channels in deliberate, tailored ways rather than duplicating
Develop and test variations (subject lines, hooks, calls-to-action) to learn what resonates and improve performance
Contribute ideas to enhance how the team writes, creates, and collaborates
Maintain messaging consistency across all campaign touchpoints to present one clear, cohesive message and guiding next steps
Improve flow, clarity, and transitions within messaging to keep it natural and intentional
Consider each piece within the larger audience journey, meeting people where they are and guiding toward the next step
Identify gaps or friction in messaging and take initiative to strengthen the overall experience

Requirements

An understanding of and commitment to the mission and values of Proverbs 31 Ministries
3–5 years of experience in copywriting, content marketing, or digital marketing
Strong writing and editing skills focused on clarity, engagement, and conversion
Openness to feedback with discernment, knowing when to refine and when to stand firm
Ability to execute within a defined content strategy and messaging framework
Understanding of multi-channel marketing and campaign execution
Familiarity with audience segmentation and adapting messaging accordingly
Experience using AI tools to support content creation and optimization
Strong attention to detail and ability to manage multiple deliverables
A collaborative, humble, and team-first mindset
Experience in ministry, nonprofit, Christian media, or donor communications is preferred
Familiarity with HubSpot, Fundraise Up, or other marketing automation platforms is a plus

Technologies

HubSpot
Fundraise Up

Location

Hybrid work arrangement based in Matthews, NC; must reside in the metro Charlotte area.

Hours

40 hours per week

Status

Exempt

About the role

The Marketing Content Specialist brings campaign strategy to life through mission-driven content across channels. The role focuses on generating, testing, and optimizing copy to strengthen messaging and maximize engagement. Using data and creative insights, the specialist ensures copy is clear, effective, and aligned with ministry and campaign goals to engage women in knowing and living God’s Word.

Physical Demands

This position involves working at a computer for the majority of the time.

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