Marketing and Communications Specialist

Benefits

• Medical, Dental, and Vision coverage
• Excellent 401(k) plan
• Tuition Reimbursement
• Vacation, Holiday, and Sick Time
• Long and Short Term Disability
• Employee Assistance Program
• Life Insurance
• Referral Bonuses
• DiversICARE - employee hardship fund
• Pay advancement program - OnShift Wallet

Overview

Make a Real Difference: Join the Diversicare Family as a Marketing and Communications Specialist. We seek a talented storyteller who can craft engaging content and cultivate active online communities, thriving in a collaborative environment where creativity is valued. Diversicare is more than a healthcare provider—we are a family guided by Integrity, Excellence, Compassion, Teamwork, and Stewardship. Our culture focuses on a warm, caring, and professional atmosphere for residents, families, and team members, while strengthening our message across nearly 50 skilled nursing and long-term care centers.

Responsibilities

• Brand Champion: Design, develop, and manage marketing and communications initiatives that highlight the Diversicare Difference and our culture of passionate service. Create engaging graphics, brochures, website content, fact sheets, logos, and other promotional materials.
• Storytelling: Produce compelling narratives that illustrate the positive impact on residents and their families.
• Social Leadership: Build and run a dynamic social media strategy across multiple platforms, overseeing content for all 46 centers. Monitor campaign performance, analyze data, and stay current with trends and best practices.
• Cross-functional Collaboration: Partner with operations, marketing, sales, and HR to ensure consistent messaging and brand alignment.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• Proficiency in graphic design and the Adobe Creative Suite
• Experience designing and developing sales and marketing training materials
• Strong mastery of social media management and a passion for creating engaging content
• Exceptional multitasking, project management, and organizational skills
• A creative mindset with an eye for detail and a passion for visual storytelling

Technologies

Adobe Creative Suite