Marketing and Brand Coordinator

Synaptic Management Group is seeking a Marketing and Brand Coordinator to support the team with end-to-end branded content, coordinated events and merchandise, and independent management of two social media pages. This onsite role in Richardson, TX blends creative production with practical project coordination, helping marketing materials stay consistent and campaigns move smoothly.

About the role

The Marketing and Brand Coordinator will own the day-to-day execution for two assigned social media pages, handling planning through publishing and community engagement. Alongside social media management, the role includes designing branded assets, producing original short-form content (including shooting and editing), and coordinating the details behind photo/video scheduling and event collateral.

Key responsibilities

• Manage two assigned social media pages, including maintaining content calendars, scheduling, publishing, and audience engagement.
• Plan, shoot, and edit original social media photos, short-form videos, reels, and stories from concept through final delivery.
• Design branded social graphics, write captions, and adapt creative assets to each platform while following approved brand guidelines.
• Monitor comments, messages, and mentions; respond or escalate appropriately per company guidelines.
• Track performance and provide concise monthly reporting with improvement recommendations.
• Coordinate photo and video schedules with the Photographer and Social Media Managers, including participants, locations, props, products, and required approvals.
• Capture engaging content featuring employees, customers, events, products, and company initiatives.
• Support participants by helping employees and others feel comfortable and energized while appearing on camera.
• Identify content opportunities by approaching people throughout the organization and following through on story ideas.
• Create and update marketing materials such as presentations, brochures, booklets, newsletters, flyers, signage, sales materials, event collateral, and employee materials.
• Translate approved messaging and project requirements into clear layouts using Canva, Adobe Creative Suite, or similar tools.
• Prepare files for digital use, internal distribution, professional printing, and vendor production.
• Proofread materials to confirm accuracy for names, dates, offers, locations, contact information, links, and required disclosures.
• Maintain current templates and brand assets for each company and remove outdated versions from circulation.
• Develop and maintain marketing packages for products, services, campaigns, and initiatives, coordinating with departments to keep assets organized and on-brand.
• Develop approved merchandise concepts and coordinate sourcing, pricing, samples, ordering, inventory, assembly, and distribution.
• Coordinate branded packages, promotional items, new-hire materials, employee incentives, sponsorship materials, and event supplies.
• Support event logistics including schedules, merchandise, signage, promotional materials, activities, and other on-site needs.
• Help plan and coordinate team-building activities, holiday parties, customer appreciation events, sponsorships, community initiatives, and other company events.
• Track vendor quotes, production deadlines, quantities, delivery dates, and final costs.

Requirements

• Advanced hands-on video editing skills for short-form storytelling, pacing, captions, audio, and platform-ready exports.
• Proven ability to shoot and edit high-quality social media content independently.
• Strong graphic design skills and ability to convert brand guidelines into polished presentations, brochures, and social assets.
• Experience managing social media pages end-to-end, including planning, publishing, engagement, and basic performance reporting.
• Experience with Canva and Adobe Creative Suite (preferred).
• Exceptional organization and attention to detail, with the ability to prioritize multiple deadlines while maintaining quality under pressure.
• Strong written and verbal communication skills, including comfort communicating with vendors, employees, leaders, and external partners.
• Outgoing and personable approach, with confidence to approach new people and initiate conversations.
• Comfort appearing on camera, conducting informal interviews, and directing others during content production.
• Self-motivated, dependable, and proactive with follow-up and project ownership; able to receive direction and feedback.
• Flexible and comfortable working in a fast-moving environment where priorities can change.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred). Relevant professional experience may be considered in place of a degree.
• Previous experience in marketing, communications, content production, event coordination, hospitality, public relations, or related work (preferred).

What success looks like

• You proactively identify content opportunities instead of waiting for assignments.
• Photo shoots, videos, events, and collaborative projects stay organized and engaging.
• Marketing work keeps moving because you communicate, follow up, and maintain accountability.
• Branded materials are polished, accurate, and consistent across the organization.
• Both social media pages maintain consistent, engaging, on-brand content and reliable publishing schedules.
• Company events and employee engagement efforts feel welcoming, memorable, and professionally executed.
• The Marketing Manager and creative team can rely on you for both organization and energy.

Location: Richardson, TX (onsite)
Compensation: USD 55,000 - 65,000 per year
Tools: Canva, Adobe Creative Suite