Manager, Performance Marketing, Paid Search

This role leads global SEM initiatives and data driven paid search programs to accelerate customer acquisition and revenue across markets.

Responsibilities

• Develop and implement a global search engine marketing strategy aligned with business goals and regional priorities.
• Plan, launch, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms for multiple geographies, prioritizing efficiency and impact.
• Create and run A/B tests for ad copy, landing pages, and bidding approaches to drive continuous performance improvements.
• Analyze campaign data to identify trends, generate insights, and uncover optimization opportunities; report performance to senior leadership.
• Collaborate with product marketing, analytics, and regional teams to localize messaging and coordinate initiatives.
• Manage SEM budgets, forecast spending, and allocate resources to maximize return on investment.
• Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge.
• Partner with external agencies and vendors as needed to scale execution and foster innovation.

Requirements

• 5+ years of hands-on paid search marketing experience with a proven track record of managing global campaigns.
• Bachelor’s degree in Marketing, Business, or a related field.
• Deep expertise in Google Ads, Bing Ads, and other major SEM platforms.
• Strong analytical skills with the ability to interpret data, extract insights, and inform decisions.
• Experience managing SEM budgets and delivering measurable ROI.
• Excellent project management and cross-functional communication skills in a fast-paced, global environment.

Technologies

• Google Ads
• Bing Ads
• Looker
• Tableau