Manager, Marketing Content and Copy

This remote Manager, Marketing Content and Copy role at DeVry University leads brand voice and content strategy across marketing channels, with a salary range of USD 100,000 - 110,000 per year.

Responsibilities

• Develop engaging, audience-focused copy for marketing materials including brand campaigns, web pages, paid media, paid search, emails, and other initiatives.
• Champion and steward the DeVry brand voice, tone, messaging, and personality to ensure consistency and quality across all content and channels.
• Partner with the Brand team to design and execute integrated campaigns, strategic initiatives, and content that strengthen brand awareness, engagement, and affinity.
• Collaborate with cross-functional stakeholders such as Product, Academics, Marketing, Compliance, and subject matter experts to translate complex information into clear, compelling, and accurate marketing content.
• Lead, manage, and coach contract copywriters to ensure high-quality output, brand consistency, and timely delivery.
• Develop and optimize content using advanced SEO best practices, including keyword integration, on-page optimization, content structure and readability, linking strategies, and EEAT principles to boost organic visibility.
• Edit and proofread content for accuracy, clarity, consistency, grammar, and alignment with brand standards.
• Create brand-focused content that supports strategic marketing objectives, driving website traffic, inquiries, and enrollment goals.
• Ensure all content complies with university requirements, regulatory standards, and approved messaging guidelines while maintaining brand integrity.
• Manage multiple projects in a fast-paced environment, demonstrating ownership, sound judgment, adaptability, and effective prioritization while delivering high-quality results.
• Identify opportunities to improve content effectiveness, streamline processes, and contribute ideas that advance marketing and brand objectives.
• Support and participate in DeVry’s annual commencement and DeVry Day events through webpages, event materials, video and testimonial support, and on-site execution.

Requirements

• Experience: 5-8+ years in content marketing, copywriting, brand content, communications, or related fields, with 2+ years leading or managing writers, freelancers, agencies, or content contributors.
• Education: Bachelor's degree in marketing, communications, English, journalism, or related field.
• Content development: Proven ability to create strategic marketing content across digital, web, email, social, advertising, and brand initiatives, with strong writing, editing, proofreading, and storytelling skills.
• Leadership: Experience leading projects, managing content workflows, and mentoring or coaching writers and contributors.
• SEO: Proficient in SEO principles, SEO copywriting techniques, and digital marketing best practices.
• Software: Comfortable with project management and workflow tools such as Asana, Jira, Monday.com, Workfront, and highly proficient in Microsoft Word, Excel, PowerPoint, Outlook.
• AI: Ability to responsibly leverage AI-powered tools to enhance content development, research, and workflow while preserving quality, compliance, and brand standards.
• Industry experience: Experience creating content in regulated industries such as higher education, healthcare, financial services, or insurance is a plus.
• Soft skills: Strong attention to detail, project management capabilities, strategic thinking, cross-functional collaboration, problem solving, and a track record of delivering high-quality work in a fast-paced environment.

Technologies

• Asana
• Jira
• Monday.com
• Workfront
• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Outlook

Benefits

• 401k with up to 6% company match
• Tuition assistance and career development opportunities
• Remote and hybrid work options
• Comprehensive health coverage including medical, dental, vision, and mental health
• FSA/HSA options, disability and life insurance