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webfx.com

Jr. Digital Marketing Specialist - Strategy Track

webfx.com
Harrisburg, PA $47k - $50k/yr Full time Posted 26d ago
Marketing Analytics Campaign Management Content Marketing Cross-Functional Digital Marketing Email Marketing Entry Level Google Ads Marketing Analytics Marketing Strategy Paid Advertising Project Management Search Engine Marketing SEO
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Job Description

WebFX invites applications for an entry-level Jr. Digital Marketing Specialist, Strategy Track. This onsite role in Harrisburg, PA focuses on planning and executing data-driven digital marketing strategies across SEO, PPC, content, CRO, and email, with comprehensive training and strong growth opportunities.

Responsibilities

  • Develop and implement data-driven SEO strategies to optimize client sites and boost organic performance
  • Create and manage PPC campaigns (primarily Google Ads) to deliver favorable outcomes for clients
  • Outline content strategy and prepare briefs for copywriters
  • Plan and execute CRO projects, applying best practices to client campaigns
  • Plan and execute email marketing campaigns
  • Make light backend edits on client websites to fix issues and implement content
  • Analyze campaign performance using Google Analytics and RevenueCloudFX; prepare monthly reports
  • Interpret web analytics, demographics, market research, and buyer behavior to refine strategies
  • Conduct industry research including competitor and keyword analysis
  • Execute A/B tests, usability studies, and conversion rate optimizations; provide data-driven recommendations
  • Collaborate with senior digital marketers on large client campaigns
  • Occasionally participate in client meetings with senior marketers to report on strategy and results

Requirements

  • Bachelor's Degree; all majors are welcome
  • GPA of 3.4 or above

Technologies

  • Excel and Google Workspace
  • Google Analytics
  • Basic HTML
  • Google Ads
  • RevenueCloudFX

Benefits

  • Initial career kickstart training to build foundational hard skills during the first months
  • Ongoing advanced training sessions from industry experts as you progress
  • Regular team Lunch and Learns in on-site training amenities
  • Structured upward promotional path within WebFX for all Jr-level roles
  • Merit-based promotions for employees who meet or exceed performance metrics
  • Regular one-on-one check-ins with a manager to support career growth
  • Career progression opportunities include Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, and Sr. Internet Marketing Consultant
  • This position is fully in-office at the Riverside Campus in Harrisburg, PA, with potential evolution as tenure grows; salary range is $47,000 to $50,000, potentially higher based on experience

Suggested Experience and Skills

  • Experience in any field (part-time work, internships, etc.)
  • Strong verbal and written communication skills
  • Customer service experience in any industry
  • Analytical and research abilities
  • Digital marketing experience is a plus
  • Copywriting for the web experience is a plus

Qualities and Traits

  • Interest in the web and staying current with new technologies
  • Professional, dependable, and self-motivated
  • Pride in work and commitment to high-quality results
  • Ability to work with urgency and deliver outcomes
  • Proactive problem solving mindset
  • Lifelong learner who seeks growth and skill expansion
  • Comfort with both creative and analytical thinking and using data to drive decisions

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