Jr. Digital Marketing Specialist - Strategy Track

WebFX invites applications for an entry-level Jr. Digital Marketing Specialist, Strategy Track. This onsite role in Harrisburg, PA focuses on planning and executing data-driven digital marketing strategies across SEO, PPC, content, CRO, and email, with comprehensive training and strong growth opportunities.

Responsibilities

• Develop and implement data-driven SEO strategies to optimize client sites and boost organic performance
• Create and manage PPC campaigns (primarily Google Ads) to deliver favorable outcomes for clients
• Outline content strategy and prepare briefs for copywriters
• Plan and execute CRO projects, applying best practices to client campaigns
• Plan and execute email marketing campaigns
• Make light backend edits on client websites to fix issues and implement content
• Analyze campaign performance using Google Analytics and RevenueCloudFX; prepare monthly reports
• Interpret web analytics, demographics, market research, and buyer behavior to refine strategies
• Conduct industry research including competitor and keyword analysis
• Execute A/B tests, usability studies, and conversion rate optimizations; provide data-driven recommendations
• Collaborate with senior digital marketers on large client campaigns
• Occasionally participate in client meetings with senior marketers to report on strategy and results

Requirements

• Bachelor's Degree; all majors are welcome
• GPA of 3.4 or above

Technologies

• Excel and Google Workspace
• Google Analytics
• Basic HTML
• Google Ads
• RevenueCloudFX

Benefits

• Initial career kickstart training to build foundational hard skills during the first months
• Ongoing advanced training sessions from industry experts as you progress
• Regular team Lunch and Learns in on-site training amenities
• Structured upward promotional path within WebFX for all Jr-level roles
• Merit-based promotions for employees who meet or exceed performance metrics
• Regular one-on-one check-ins with a manager to support career growth
• Career progression opportunities include Digital Marketing Specialist, Digital Marketing Analyst, Digital Marketing Consultant, Lead Internet Marketing Consultant, and Sr. Internet Marketing Consultant
• This position is fully in-office at the Riverside Campus in Harrisburg, PA, with potential evolution as tenure grows; salary range is $47,000 to $50,000, potentially higher based on experience

Suggested Experience and Skills

• Experience in any field (part-time work, internships, etc.)
• Strong verbal and written communication skills
• Customer service experience in any industry
• Analytical and research abilities
• Digital marketing experience is a plus
• Copywriting for the web experience is a plus

Qualities and Traits

• Interest in the web and staying current with new technologies
• Professional, dependable, and self-motivated
• Pride in work and commitment to high-quality results
• Ability to work with urgency and deliver outcomes
• Proactive problem solving mindset
• Lifelong learner who seeks growth and skill expansion
• Comfort with both creative and analytical thinking and using data to drive decisions