Group Chief Marketing Officer (CMO)

Traffic Label, in partnership with Sway Gaming, is seeking a senior Group Chief Marketing Officer to steer marketing across both brands and craft a cohesive, group-wide growth strategy. The role focuses on accelerating growth across a portfolio of iGaming brands and building world-class performance marketing systems, supported by a high-caliber team operating from a remote Europe–based setup. This leadership position demands strategic vision, hands-on expertise in performance marketing, and the ability to align marketing efforts with measurable business KPIs.

Responsibilities

• Develop and lead a unified marketing strategy across Traffic Label and Sway Gaming.
• Own end-to-end marketing across the funnel, spanning performance, brand, content, and product marketing.
• Oversee all acquisition channels, including SEO, PPC, affiliate, display, programmatic, and social.
• Build and mentor a high-performing marketing team and establish best-in-class marketing operations.
• Collaborate with the leadership team on commercial strategy, partnerships, and new brand launches.
• Lead data-driven decision-making, ensuring marketing performance is measurable, optimised, and tightly aligned with business KPIs.
• Manage marketing budgets effectively, ensuring maximum ROI.
• Stay ahead of industry trends, technologies, and regulatory environments within the iGaming space.

Requirements

• Proven track record in a senior marketing role within iGaming, online casino, sports betting, or a related industry.
• Experience in a startup or scale-up environment, ideally launching or growing iGaming brands.
• Strong expertise across performance marketing channels and digital customer acquisition.
• Strategic storyteller with hands-on understanding of creative direction and brand positioning.
• Data-first mindset with experience in using analytics to drive decision-making.
• Strong leadership, communication, and cross-functional collaboration skills.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to lead marketing strategy for high-growth gaming brands.
• Dynamic, innovative team culture with entrepreneurial spirit.
• Remote working model available for the right candidate.

Department

• Traffic Label

Locations

• Remote Europe

Remote status

• Hybrid