Direct to Consumer Marketing Specialist

Benefits and culture

Advantage Home Care offers a mission-driven environment with real opportunities to make a difference for families in the Kansas City area. This onsite Direct-to-Consumer Marketing role prioritizes growth through community engagement, hands-on outreach, and strong collaboration with intake and recruitment teams. The position provides clear pathways for professional development, supported by comprehensive benefits and a focus on customer-centered care.

Benefits

• Health insurance
• 401k
• Paid time off
• Training opportunities
• Dental insurance
• Employee assistance program
• Health savings account
• Life insurance
• Professional development assistance
• Vision insurance

About the company

Advantage Home Care is a leading provider of non-medical home care services, devoted to helping individuals with disabilities live safely, healthily, and independently at home. Founded in 1980, the organization has built a trusted partnership with Midwestern families for more than four decades, delivering high-quality home care services to those who need them most.

Role overview

The Direct-to-Consumer Marketing Specialist drives growth through direct, community-centered engagement. This field-based role focuses on building trust, boosting brand visibility, and converting relationships into enrollment. Through grassroots outreach, local networking, and consistent follow-up, the specialist ensures services stay top of mind for families and caregivers, while maintaining a strong local presence in Kansas City and surrounding communities. This is a full-time, on-site role.

Responsibilities

• Act as a local brand ambassador, promoting Advantage Home Care’s services within assigned communities.
• Conduct door-to-door outreach, participate in health fairs and approved local events, and engage with family-selected caregivers (BYOC) and potential clients.
• Educate families on care options, provide marketing materials, and guide them toward enrollment.
• Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversions.
• Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding.
• Address misconceptions, overcome objections, and personalize outreach using regional knowledge.
• Assist in identifying and resolving any issue or dissatisfaction faced by a client or caregiver.
• Dedicate 75% of work time to forward-facing, growth-focused activities.
• Other duties as assigned by management.

Requirements

• Experience in sales, marketing, or community outreach.
• Strong communication and interpersonal skills.
• Self-motivated, goal-driven, and comfortable working independently in the field.
• Organized with experience using CRM tools and managing follow-up (preferred).
• Knowledge of local community dynamics and grassroots marketing tactics.
• Education: High school diploma or equivalent preferred.

Technologies

• CRM tools

To be successful in this role

• 75% in the field actively engaging with prospects and community partners.
• Strong community presence through regular weekly visits in assigned regions.
• Lead conversion by generating referrals and turning them into active clients and caregivers.
• Organized follow-up to track outreach and manage every lead.
• Team collaboration with intake and recruitment for smooth follow-through.

Preferred qualifications

• Experience in sales, marketing, or community outreach.

Equal Employment Opportunity

It is the policy of Advantage Home Care not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.