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AEP Energy, Inc.

Digital Marketing Specialist

AEP Energy, Inc.
Columbus, OH $63k - $79k/yr Full time Posted 4d ago
Marketing Campaign Management Content Marketing Data Analytics Digital Marketing Email Marketing Marketing Analytics Marketing Automation Project Management Reporting and Analytics
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Job Description

Join AEP Energy, Inc. as a Digital Marketing Specialist in Columbus, Ohio. This onsite role centers on delivering exceptional customer experiences across lead generation and nurture campaigns, backed by rigorous testing and data-driven insights. The position offers a salary range of $63,496 to $79,369 per year and a comprehensive benefits package designed to support the well-being of our employees.

Benefits

In addition to competitive compensation, AEP Energy provides a comprehensive benefits package aimed at supporting and enhancing employee well-being.

Responsibilities

  • Lead the full email marketing lifecycle, covering strategy, project management, content creation, layout, A/B and multivariate testing, final approvals, and performance reporting.
  • Design and scale automated lifecycle programs that use customer data, behavioral triggers, and segmentation to deliver highly personalized campaigns across the customer journey.
  • Create and maintain performance dashboards for all email initiatives, offering clear visibility into trends and results, and pursue data-driven improvements proactively.
  • Establish and uphold email marketing best practices, governance processes, and testing frameworks.
  • Ensure all email programs align with business objectives, brand guidelines, and strategic priorities.
  • Collaborate with Marketing Leads and Creative Services to develop and design acquisition and retention email campaigns.
  • Drive cross-functional collaboration with Sales, IT, Analytics, and other units to define requirements, prioritize initiatives, and deliver integrated programs that support revenue and customer growth.
  • Evaluate, recommend, and implement advanced marketing technologies, tools, and processes to boost innovation, efficiency, and scalability across marketing operations.
  • Serve as a strategic advisor to business units, identifying opportunities to enhance engagement, streamline processes, and improve marketing effectiveness through data-driven decision-making.

Requirements

  • Bachelor's degree in a relevant field of study.
  • Three (3) or more years of digital or email marketing experience.

Technology and platforms

  • HubSpot
  • Marketo
  • Salesforce
  • HTML
  • CSS
  • WordPress
  • Sprinklr
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Microsoft Excel

Application details

Posting end date: 07-30-2026. Location: Columbus, OH (onsite).

Compensation

Salary range: $63,496.00 - $79,369.00 per year. Compensation grade SP20-005.

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