Digital Marketing & Social Media Specialist

Paterson, NJ onsite Digital Marketing & Social Media Specialist responsible for creating content, running campaigns, and using AI tools to grow brand engagement across B2C and B2B markets for transportation services and agro-industrial products.

Responsibilities

• Content Creation & AI Utilization: Design and manage engaging content for Facebook, Instagram, TikTok, and YouTube; actively leverage AI marketing tools such as ChatGPT, Midjourney, and Canva AI to accelerate copywriting, graphic design, and video scripting.
• Digital Strategy: Develop and execute creative campaigns to promote both public transportation services and B2B agro-industrial products.
• SEO & Analytics: Manage and optimize Google Business presence; apply modern SEO strategies and AI-assisted analytics to improve search rankings and campaign performance.
• Market Monitoring: Track social media trends and proactively suggest new strategies to reach the target audience.
• Cross-Functional Support: Provide general administrative support to ownership, coordinate with vendors, and assist with operational purchasing (such as ordering fleet parts) when necessary.

Requirements

• Education: Degree or formal certification in Digital Marketing, Communications, Business, or a related field.
• Language: Fully bilingual in English and Spanish (Required).
• Creative Abilities: Ability to develop engaging graphics, write compelling captions, and shoot/edit short-form videos efficiently.

Technologies

• Facebook
• Instagram
• TikTok
• YouTube
• ChatGPT
• Midjourney
• Canva AI
• Google Business

Compensation

• Pay: From $22.00 per hour

Benefits

• 401(k)
• Paid time off

Work Location

• In person at Paterson, NJ