Digital Marketing Manager - Lead Generation - Hands On

Responsibilities

• Develop and scale marketing funnels to deliver a steady stream of qualified in-home sales appointments for the sales team.
• Re-engage past leads and customers through reactivation and referral campaigns that book real appointments.
• Collaborate with a paid agency to design and test offers and hooks.
• Create landing pages and forms using accessible tools or light development guided by you.
• Route leads into the CRM with defined ownership and timely follow-up.
• Implement email and SMS nurture so no lead is left behind.
• Launch lifecycle nurture sequences, starting with 3–4 core flows: insurance-funded winback; homeowner funded not now / no-show; past customer reviews and referrals.
• Deliver initial versions within weeks and iterate based on results.
• Define and track metrics such as marketing-sourced appointments per week and reactivated appointments; monitor outcomes from each flow and co-create a simple weekly dashboard with the CTO for leadership visibility.
• Pull and segment lists for targeted campaigns.
• Draft flows in an email and SMS tool.
• Outline landing pages and offers to support campaigns.
• Move campaigns into production and monitor performance.

Requirements

• 5–10+ years in digital or growth marketing for a lead-gen or home-services style business.
• Strong direct-response copy across emails, texts, landing pages, and ads.
• Hands-on experience with at least one marketing automation platform and one landing page tool.
• Comfort directing a paid agency and an in-house content creator/video shooter while owning performance outcomes.

Technologies

• CRM
• Marketing automation platform
• Landing page tool
• Email tool
• SMS tool

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Relocation assistance
• Vision insurance

Who You Are

• Primarily focused on managing agency partnerships and owning brand direction.
• Enjoy leading a team of 5–10 to accomplish objectives.
• You don’t remember the last time you personally built a funnel.
• You’ve personally built funnels (ads + landing + nurture) that materially increased booked sales appointments, not just lead counts.
• Experience pulling and segmenting lists.
• Experience drafting flows in an email/SMS tool.
• Experience sketching landing pages and offers.
• Experience getting campaigns into production.

Application questions

• Describe one specific funnel (ads + landing page + nurture) you personally built that increased booked sales appointments. What were the before/after numbers?
• Share an example of a reactivation / lifecycle campaign you built from an old lead list. What did you send, and what happened?