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Closed on June 17, 2026.
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Digital Marketing Manager - Lead Generation - Hands On
Manager
Marketing
Analytics
Campaign Management
CRM
Cross-Functional
Design
Design Tools
Digital Marketing
Email Marketing
Lead Generation
Marketing Analytics
Marketing Automation
Paid Advertising
Project Management
Reporting and Analytics
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Job Description
Rhino-Back Roofing seeks a hands-on Digital Marketing Manager to build and scale full-funnel lead generation campaigns onsite in Simsbury, CT, with an annual salary range of USD 130,000 to 160,000 for a fast-growing residential roofing company.
Responsibilities
- Develop and scale marketing funnels to deliver a steady stream of qualified in-home sales appointments for the sales team.
- Re-engage past leads and customers through reactivation and referral campaigns that book real appointments.
- Collaborate with a paid agency to design and test offers and hooks.
- Create landing pages and forms using accessible tools or light development guided by you.
- Route leads into the CRM with defined ownership and timely follow-up.
- Implement email and SMS nurture so no lead is left behind.
- Launch lifecycle nurture sequences, starting with 3–4 core flows: insurance-funded winback; homeowner funded not now / no-show; past customer reviews and referrals.
- Deliver initial versions within weeks and iterate based on results.
- Define and track metrics such as marketing-sourced appointments per week and reactivated appointments; monitor outcomes from each flow and co-create a simple weekly dashboard with the CTO for leadership visibility.
- Pull and segment lists for targeted campaigns.
- Draft flows in an email and SMS tool.
- Outline landing pages and offers to support campaigns.
- Move campaigns into production and monitor performance.
Requirements
- 5–10+ years in digital or growth marketing for a lead-gen or home-services style business.
- Strong direct-response copy across emails, texts, landing pages, and ads.
- Hands-on experience with at least one marketing automation platform and one landing page tool.
- Comfort directing a paid agency and an in-house content creator/video shooter while owning performance outcomes.
Technologies
- CRM
- Marketing automation platform
- Landing page tool
- Email tool
- SMS tool
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Referral program
- Relocation assistance
- Vision insurance
Who You Are
- Primarily focused on managing agency partnerships and owning brand direction.
- Enjoy leading a team of 5–10 to accomplish objectives.
- You don’t remember the last time you personally built a funnel.
- You’ve personally built funnels (ads + landing + nurture) that materially increased booked sales appointments, not just lead counts.
- Experience pulling and segmenting lists.
- Experience drafting flows in an email/SMS tool.
- Experience sketching landing pages and offers.
- Experience getting campaigns into production.
Application questions
- Describe one specific funnel (ads + landing page + nurture) you personally built that increased booked sales appointments. What were the before/after numbers?
- Share an example of a reactivation / lifecycle campaign you built from an old lead list. What did you send, and what happened?
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