Digital Marketing Manager

RAM Hotels, a Columbus, Georgia based hotel management company and independent franchisee of Marriott International, offers a collaborative culture, clear growth paths, and a competitive benefits package. This onsite Digital Marketing Manager role in Columbus, GA brings a salary range of USD 77,000 to 95,000 per year, along with comprehensive health coverage, retirement matching, paid time off, and opportunities for advancement. Join a team focused on guest satisfaction, brand strength, and data-driven marketing across the buyer journey.

What you will do

• Lead marketing campaigns from concept through execution and implementation
• Research industry trends, competitive positioning, and digital marketing best practices to continuously improve programs
• Negotiate advertising contracts
• Develop and implement online marketing programs and strategies to increase sales and revenue
• Shape and execute our content strategy
• Manage digital channels
• Strengthen brand presence across the buyer journey
• Define and monitor advanced measurement strategies across paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring holistic and consistent performance
• Lead cross-functional analytics initiatives, defining measurement strategies, interpreting customer data, and delivering insights that inform marketing decisions
• Monitor content and campaign performance, using analytics to deliver clear insights and recommendations
• Partner with subject matter experts to turn insights into engaging, audience-focused content
• Oversee content calendars and campaign timelines to ensure consistent messaging across digital touchpoints
• Note: you may be asked to share a work sample or develop a 30-60-90 day plan to demonstrate readiness for success in this role

What we expect

• Define and evolve advanced measurement strategies across the full digital marketing ecosystem, ensuring holistic, cross-channel performance
• Collaborate closely with key stakeholders to align efforts
• Strong understanding of buyer journeys, account-based strategies, and lead management best practices
• Monitor and evaluate online media campaigns to keep them fresh and effective
• Proven ability to collaborate across functions, particularly with sales and revenue management
• Stay current with emerging opportunities in digital marketing
• Monitor and report on content and digital campaign performance, translating analytics into strategic recommendations

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Vision and dental insurance
• Disability insurance
• Paid holidays
• Opportunities for advancement

About RAM Hotels and the role

This hotel is owned and operated by an independent franchisee, RAM Hotel Management, LLC. RAM Hotels is a dynamic, growing company based in Columbus, Georgia, focused on hospitality leadership within key markets in the Alabama and Georgia region. The Digital Marketing Manager is responsible for leading campaigns from ideation to execution, shaping content strategy, and managing digital channels to strengthen brand presence across the buyer journey.

Location: 1225 Broadway, Columbus, Georgia, United States, 31901 • Schedule: Full Time • Position Type: Management • Located onsite: Yes • Job Number: 26080270 • Job Category: Sales & Marketing • Expiration Date: 08/15/2026