Digital Marketing / Communications Manager

Lead and optimize a subset of Cox Automotive brands’ websites, SEO, and web-performance strategy through data-driven recommendations.

Responsibilities

• Develop and evolve strategy for a subset of company websites, including configuration, content editing, copy and image proofing, and graphics creation.
• Manage website page optimization execution in partnership with agencies and brand/product marketers, from design through publication.
• Optimize landing pages and web experiences using user-experience principles and conversion rate optimization (CRO) to improve conversion.
• Define scalable page-performance standards covering load time, mobile responsiveness, and accessibility.
• Run regular content audits to identify outdated pages for refresh or removal to maintain quality and relevance.
• Build and maintain SEO and search-visibility strategies across assigned web properties, aligning content to target keywords and search intent.
• Conduct technical SEO audits covering site speed, mobile optimization, crawlability, and structured data.
• Establish front-end and back-end strategies to support AI overviews and answer-engine optimization (AEO) visibility.
• Create and maintain an SEO content calendar informed by keyword research and seasonal trends.
• Develop and drive link-building approach to strengthen domain authority via partnerships, PR, and content.
• Track and analyze web performance metrics including traffic, bounce rate, time on site, conversion rate, and page load speed.
• Monitor SEO performance across organic traffic, keyword rankings, domain authority, and backlink profile.
• Build performance dashboards to support in-flight optimization of web experiences.
• Translate web and search insights into strategic, data-backed recommendations aligned to business objectives.
• Develop attribution reporting to show how web and organic search contribute to pipeline and conversion.
• Define a testing roadmap focused on high-impact elements such as page layouts, CTAs, and landing-page variants.
• Set testing design standards including hypotheses, control and variant definitions, success metrics, and sample-size requirements.
• Act as a subject matter expert (SME) for website and search capabilities, advising cross-functional partners without direct authority.
• Partner with Product Marketing, brand/product marketers, and boundary partners to align web work with broader marketing initiatives.
• Establish quality-assurance checklists and version-control practices for rendering, links, tracking, and compliance.

Requirements

• Bachelor’s degree in a related discipline and 6 years of experience in a related field, or an alternative combination: master’s degree + 4 years; Ph.D. + 1 year; or 10 years of experience.
• Proven experience in digital marketing and communications across multiple brands or solutions within a large, matrixed enterprise organization.
• Demonstrated track record managing website and SEO programs across multiple sites or platforms.
• Deep expertise in website management, SEO/SEM, and CRO, including technical SEO such as site speed, crawlability, and structured data.
• Proficiency with content management systems (e.g., WordPress/WPVIP) plus front-end fundamentals (HTML, CSS), with familiarity with light back-end concepts.
• Proficiency with web and SEO analytics tools including Google Analytics, Google Search Console, Hotjar, Clarity, and SEMrush, and experience building dashboards and reporting.
• Working knowledge of project management tooling (e.g., Monday.com) and expert-level Microsoft Excel and Microsoft PowerPoint.
• Familiarity with emerging search trends including AI overviews and AEO.
• Experience with experimentation and personalization platforms (Optimizely or equivalent).
• Working knowledge of marketing automation and CRM integrations (Salesforce, Eloqua, Marketo, HubSpot, SFMC).
• Skilled analytical thinking for interpreting web and search data to produce data-driven recommendations.
• Skilled business process management for scalable, repeatable processes and web operations documentation.
• Skilled consulting to provide technical and strategic guidance to cross-functional stakeholders.
• Skilled technology awareness for applying emerging web and search technologies to improve results.
• Ability to manage multiple priorities and deadlines with attention to detail and minimal guidance.
• Experience leveraging AI tools and platforms for content optimization, web operations, and search visibility.
• Travel requirement: 5%.

Technologies

• WordPress, WPVIP
• HTML, CSS
• Google Analytics, Google Search Console
• Hotjar, Clarity
• SEMrush
• Monday.com
• Microsoft Excel, Microsoft PowerPoint
• Optimizely
• Salesforce, Eloqua, Marketo, HubSpot, SFMC
• AI overviews, answer-engine optimization (AEO)
• Conversion rate optimization (CRO)
• Structured data

Benefits

• Competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance with flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks including pet insurance, employee discounts, and more.
• Flexible time-off policies aligned with duties, company needs, and obligations.
• Seven paid holidays each calendar year.
• Up to 160 hours of paid wellness annually.
• Additional paid time off including bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Compensation

• Base salary range: $92,300.00 - $153,900.00 per year.
• Base pay may vary within the anticipated range based on ultimate location and the selected candidate’s knowledge, skills, and abilities.
• May be eligible for additional compensation including an incentive program.