Digital and Social Media Specialist - Marketing and Comm

Maury Regional Health offers a collaborative, patient-centered environment with clear opportunities to shape our digital voice. In this role, you will steer our presence across social platforms and websites, craft compelling storytelling, and drive community engagement through thoughtful digital strategies. We recognize top talent with a strong benefits package and a culture proudly named a 2025 Great Place to Work and a 2024 Best Place for Working Parents, alongside ongoing learning and career growth opportunities.

Benefits

• Recognition as a great workplace, including 2025 Great Place to Work and 2024 Best Place for Working Parents
• Medical, dental and vision coverage, retirement plans, and paid time off
• Educational assistance, tuition reimbursement, and career advancement navigation
• Employee discounts
• Childcare services through Hospitots
• Adoption assistance

Responsibilities

• Develop, implement and refine a cross-channel social media strategy for Facebook, Instagram, LinkedIn, YouTube and emerging platforms
• Produce and publish engaging content including graphics, videos, photography, stories, reels and written posts
• Oversee the social media content calendar and align posts with service line campaigns, organizational priorities and community events
• Monitor channels for comments and messages, engage appropriately, and escalate issues when needed
• Stay current with new social media trends, platform updates and best practices
• Write compelling copy that advances organizational goals, supports services and highlights patient stories, staff recognition, physicians and community impact
• Capture and edit photography and video for social media, digital advertising and website use
• Collaborate with internal stakeholders to identify meaningful stories that reinforce the organization’s mission and brand
• Assist in developing multimedia content such as short-form videos, interviews and promotional campaigns
• Update website content via the organization’s content management system (CMS)
• Maintain accurate, engaging website content optimized for user experience
• Support SEO and AI optimization initiatives through content development and optimization
• Assist with digital marketing campaigns, landing pages and online promotions
• Support the design and execution of digital advertising across social, search and display channels
• Assist with audience targeting, campaign monitoring and performance optimization
• Coordinate with internal teams and external partners to ensure campaigns align with organizational goals
• Monitor online reviews and reputation management platforms
• Help develop strategies to enhance patient and community engagement online
• Track social sentiment and identify opportunities to strengthen public perception
• Track and analyze performance metrics across social, website and digital campaigns
• Prepare regular reports with KPIs, trends and recommendations
• Utilize data insights to improve content effectiveness, audience engagement and campaign outcomes
• Collaborate with marketing, communications, physician relations, recruitment, service line leaders and other departments to support strategic initiatives
• Maintain brand consistency, messaging standards and compliance across all digital communications
• Support crisis and urgent communications as directed

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media or a related field (required)
• Minimum 3 years of experience in social media management, digital marketing or related field; 3-5 years preferred
• Healthcare marketing or healthcare communications experience preferred
• Experience creating content for multiple social media platforms and digital channels preferred

Technologies

• Facebook
• Instagram
• LinkedIn
• YouTube
• Content Management System (CMS)
• AI optimization (AIO)

Mission, Vision & Values

Mission: Clinical excellence and compassionate care for every patient, every day.

Vision: To be the trusted choice for health and wellness in southern Middle Tennessee, delivering a safe, seamless and patient-centered experience.

• Wholeness: Wellness-centered care of mind, body and spirit for patients and the health care team
• Empathy: Understanding others’ feelings as we journey toward wellness
• Community: Building relationships, connections and trust
• Advocacy: Defending the rights of all to be heard
• Respect: Treating everyone with dignity
• Engagement: Actively involving stakeholders to improve health outcomes

Strategic Anchors

• Quality patient care
• Highly effective teams
• Stewardship of resources
• Innovative culture