Business Development & Field Marketing Specialist

This hybrid position combines business development with field marketing to drive patient growth and expand the orthopedic practice's market presence in Paramus, New Jersey. It emphasizes building a data driven marketing infrastructure to support sustainable success.

Responsibilities

• Proactively identify and pursue opportunities to acquire new patients through targeted field outreach, networking, and relationship development.
• Collaborate to ideate and implement fresh marketing concepts, campaigns, and audience targeting strategies.
• Oversee and optimize the HubSpot CRM setup, including workflows, forms, contact lists, and marketing automation.
• Plan and execute field marketing activities to engage potential patients at relevant venues.
• Leverage CRM analytics to refine patient acquisition and retention approaches.
• Design and manage patient communication campaigns using eClinicalWorks (eCW).
• Produce routine reports on patient growth, outreach, and marketing performance on a daily, weekly, and monthly cadence.

Requirements

• Valid driver's license and willingness to travel up to 50 percent.
• Flexible schedule including evenings, occasional weekends, and events.
• Ability to participate in local events, trade shows, and community engagements.

Technologies

• HubSpot
• eClinicalWorks (eCW)
• CallRail

Benefits

• 401(k)
• Health insurance
• Paid time off
• Vision insurance

Overview

We are seeking a Business Development and Marketing Operations Specialist to drive growth and enhance market presence. This role is integral to expanding patient growth, strengthening community partnerships, and building a data driven marketing infrastructure to support long term success. The position is based in Paramus, New Jersey, with a hybrid work arrangement. Compensation is USD 25 - 27 per hour, and candidates should have at least one year of relevant experience.