Assistant Marketing Manager
Manager
Marketing
Analytics
Assistant Manager
Campaign Management
Communications
Content Marketing
Coordinator
Cross-Functional
Dealership Management
Dealership Operations
Design Tools
Digital Marketing
Email Marketing
Event Management
Facebook Ads
Google Ads
Google Analytics
Management
Marketing Analytics
Marketing Collateral
Marketing Materials
Paid Advertising
Partner Management
Project Management
Reporting and Analytics
Sales Support
Social Media
Job Description
This on-site Assistant Marketing Manager role in Nacogdoches, Texas supports event planning, social media management, and community partnerships for Lumberjack Harley-Davidson.
Responsibilities
- Help plan and execute dealership events, on site activations, and community sponsorships.
- Develop and schedule platform-specific content for Facebook, Instagram, and TikTok that reflects our brand voice and boosts engagement.
- Coordinate artwork requests and assets with the graphic design team, keeping organized tracking and clear communication.
- Support email marketing campaigns via our marketing partner, including content preparation and list coordination.
- Drive advertising sales initiatives by drafting persuasive proposals and collaborating with the sales team to maximize revenue.
- Monitor social media performance, door traffic data, and campaign ROI, then report findings.
- Assist with Marketing Development Fund documentation and tracking.
- Manage day-to-day community engagement across platforms in the dealership voice, responding to comments, tags, and messages.
- Support product management teams with market research and competitor analysis to inform strategic decisions.
- Assist budgeting processes for marketing projects to ensure efficient allocation of resources.
Requirements
- Proven experience in digital marketing, content marketing, or related roles with a solid multichannel strategy background.
- Proficiency in SEO best practices, Google Analytics, Google Ads, Facebook Advertising, and marketing automation platforms.
- Strong written communication skills capable of crafting captions that stop the scroll and emails that prompt a response.
- Highly organized with the ability to manage multiple projects and deadlines simultaneously.
- Comfortable working in a fast paced, community facing environment.
- Strong research capabilities combined with analytical skills to interpret data insights effectively.
- Photography and basic video editing skills are a plus.
- Familiarity with Canva, Meta Business Suite, and email marketing platforms preferred.
- Genuine love for community, events, and storytelling.
- Passion for the Harley-Davidson brand and lifestyle is a plus but not required; a strong enthusiasm for people is essential.
Technologies
- Google Analytics
- Google Ads
- Facebook Advertising
- Canva
- Meta Business Suite
- Email marketing platforms
- TikTok
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Compensation
Salary: USD 35,000 per year
Work Location
Onsite in Nacogdoches, TX
Why Lumberjack Harley-Davidson
Rooted in Nacogdoches for 11 years, Lumberjack Harley-Davidson invests in its people and community. We value creativity, encourage ideas to be heard, and aim to make a tangible impact through memorable experiences that extend beyond the showroom.
Criminal record policy
People with a criminal record are encouraged to apply.
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