Ad Agency Marketing Manager / Account Executive

EVR Advertising offers a hybrid, Manchester, NH based role for a Marketing Manager / Account Executive focused on senior living clients. You will guide strategy, act as the primary liaison to ensure timely and effective agency deliverables, and collaborate with a multidisciplinary team to bring campaigns from concept to completion. The role emphasizes ongoing professional development, client relationship management, and growth within the agency.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Responsibilities

• Lead marketing strategy, campaign planning, and content development for assigned senior living clients
• Collaborate within an established account team focused on clear communication and teamwork
• Identify and propose new business opportunities to clients
• Prepare campaign plans, supervise tactical execution, and track performance
• Partner with Creative and Content Teams to develop and deploy campaign elements, with a heavy emphasis on content development, distribution, and social media
• Maintain thorough documentation of all client activities and prepare status reports as needed
• Participate in internal strategic and production meetings to ensure effective project management
• Consistently exceed client expectations and strengthen the agency-client relationship
• Stay educated on developments in the senior living industry
• Commit to ongoing professional education, expand skill sets, celebrate successes, and learn from mistakes
• Improve presentation skills and public speaking abilities
• Understand how the agency makes money and contribute to profitability through prudent business management
• Network and be a positive advocate for the agency in the community

Requirements

• Bachelor's degree in Marketing, Communications, Business or related field
• 3-5 years employment experience in an advertising/marketing position
• Ad agency and/or senior living marketing experience is highly desirable
• Strong knowledge of advertising and marketing trends, strategy, and business
• Comfortable interpreting campaign metrics and making strategic recommendations
• Articulate written and oral communication skills
• Effective sales and customer service skills
• Proficiency with numbers, budgeting and Excel
• Ability to present ideas, problem solve and negotiate
• Exceptional attention to detail, organization and time management
• Proficient with technology including Microsoft Office, Zoom, A/V equipment and Adobe

Technologies

• Excel
• Microsoft Office
• Zoom
• A/V equipment
• Adobe

A Day in the Life

• 30% Client Strategy & Team Collaboration
• 30% Social Media Management & Content Strategy
• 25% Account & Project Management
• 10% Oversight & Performance Analysis
• 5% Administrative

Success Measures

• Clients trust you as their go to marketing partner
• Projects stay on time, on budget and on strategy
• Client goals are met or exceeded
• You proactively bring ideas, not just updates
• Internal teams enjoy working with you because you are organized, communicative and solution oriented
• Your clients grow, and so do their marketing programs