Strategic Marketing / Business Development V

The Strategic Marketing / Business Development V role at Applied Materials focuses on evaluating existing and potential markets, weaving product strategies into a cohesive portfolio, and directing market-driven initiatives in partnership with management and other marketing functions to meet organizational goals.

Responsibilities

• Evaluate existing and prospective markets with a conceptual scope to inform strategic direction.
• Demonstrate thorough understanding of both technical and business environments.
• Contribute to the development and articulation of strategies aligned with business objectives.
• Integrate abstract products into a market-focused portfolio of offerings.
• Manage the portfolio as a product, including business planning, positioning, buying process, market requirements, and a marketing plan.
• Analyze market data to identify trends and opportunities.
• Derive strategic direction from market information and prepare compelling market analysis presentations.
• Assess needs within targeted markets and analyze market segmentations.
• Recommend which market segment(s) to actively pursue.
• Drive the growth process across the portfolio.
• Collaborate with the management team and other marketing functions (product marketing, product management, MarCom) to ensure marketing activities effectively support strategic goals.
• Oversee the creation of abstract product strategies that align with Applied Materials products.
• Support the vision and milestones for deliverables of abstract products.
• Own responsibility for the portfolio of products.

Requirements

• Recognized as a technical expert in the relevant field.
• Exhibits deep and broad expertise within the discipline and related areas within the function.
• Anticipates business and regulatory issues and recommends improvements to products, processes, or services.
• Leads high-risk, complex projects and develops the strategy for execution.
• Solves unique, complex problems with broad business impact using conceptual and innovative thinking.
• Influences direction and resource allocation for programs and projects, operating within general policies and industry guidelines.
• Communicates complex ideas effectively, anticipates objections, and persuades senior stakeholders to adopt alternative viewpoints when appropriate.

Benefits

• Comprehensive benefits package.
• Health and wellbeing programs.
• Bonus program.
• Stock award program.

What We Offer

• Salary: USD 154,000 - 212,000 per year
• Location: Santa Clara, CA (onsite)

Additional Information

• Time Type: Full time
• Employee Type: Assignee / Regular
• Travel: Yes, 20% of the time
• Relocation Eligible: Yes