Sr Digital Marketing Specialist - Email Production Manager

Senior Digital Marketing Specialist - Email Production Manager at FedEx oversees the end-to-end lifecycle of high-volume email campaigns, balancing technical execution in Salesforce or Adobe with stakeholder guidance.

Responsibilities

• Act as the primary point of contact for email requesters, communicating confirmed dates, build processes, and timelines to set clear expectations
• Consult with requesters to advise on email best practices, confirm project requirements & details, share build process and timelines, and set expectations
• Perform technical audits of creative assets to ensure they meet brand standards and technical specifications for responsive design
• Build emails in Marketing Creation platforms (eg, Stensul, Knak) or Email Marketing Platforms (eg, Salesforce, Adobe) to support email deployments, including usage of content blocks, dynamic content, and personalization
• Configure data setup and deployment details
• Train other requesters on how to use the Marketing Creation platform and templates; draft job aids to scale training
• Conduct rigorous QA testing across various clients (Outlook, Gmail, iOS) using Litmus or Email on Acid to ensure pixel-perfect rendering
• Communicate with requesters and email PMO on the status of projects from prep, in-progress and post-send confirmation
• Distribute performance reports summarizing results (e.g., open rates, click rates, bounces, unsubscribes, and other KPIs)
• Lead email channel health initiatives to improve the email program
• Be a strong team member with a positive attitude, willing to help partners and peers to get the job done

Requirements

• Bachelor's Degree or equivalent experience in marketing, finance, computer science, engineering or related business discipline
• Three (3) years of experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management and technology support
• More advanced degrees may offset experience requirements

Technologies

• Salesforce Marketing Cloud (SFMC), Adobe AJO, Marketo
• Stensul, Knak, Litmus, Email on Acid
• HTML/CSS, AMPScript, Liquid, SQL
• Marketing Creation platforms

Knowledge, Skills, and Abilities Considered a Plus

• 4+ years in email marketing operations or production
• Power-user experience in SFMC, Adobe AJO, Marketo or similar enterprise ESPs
• Hands-on experience with modular creation tools like Stensul or Knak
• Proficiency in HTML/CSS for email and familiarity with AMPScript or Liquid for personalization
• Ability to interpret SQL-based audience segments and translate campaign analytics into actionable insights

Domicile Info

• Hybrid in Plano, TX or Memphis, TN; candidates must live within a 50-mile radius of either city
• Employees may be required to work at a FedEx office location up to several times per week

National Monthly Pay Range

• USA: $6,168.90/mo - $13,571.58/mo

Pay

• Internal Pay Grade: FEC_E26

Additional Details

• Application Criteria: Upload current copy of Resume (Microsoft Word or PDF format only) and answer job screening questionnaire

E-Verify Program Participant

• E-Verify Notice (bilingual)
• Right to Work Notice (English) / (Spanish)

Applicants Have Rights Under Federal Employment Laws

• Know Your Rights
• Pay Transparency
• Family and Medical Leave Act (FMLA)
• Employee Polygraph Protection Act