Senior Living Marketing Manager

The Senior Living Marketing Manager will lead and support marketing initiatives across Atlas Senior Living communities in the Birmingham metro area, blending strategic leadership with hands-on execution to boost brand visibility, drive occupancy, and strengthen referral relationships.

Position Summary

We are seeking an experienced, creative, and results oriented marketing professional to guide marketing efforts across our Birmingham area senior living communities. This role combines strategic oversight with hands-on digital campaigns to elevate brand awareness, grow occupancy, and cultivate referral networks.

Location

Birmingham Metro Area, Alabama. Local travel to communities and events is required.

Responsibilities

• Develop and implement local and regional marketing plans to drive occupancy and generate leads.
• Identify and pursue opportunities to raise community visibility and capture market share.
• Monitor campaign performance and adjust strategies based on results.
• Support community teams with marketing efforts aligned to occupancy targets.
• Create and produce marketing collateral such as flyers, brochures, invitations, signage, and other promotional materials.
• Ensure consistent brand application across print and digital assets.
• Develop content for community events, promotions, and seasonal campaigns.
• Coordinate with print vendors and external marketing partners.
• Build and nurture relationships with referral sources including hospitals, rehab centers, physicians, and community partners.
• Coordinate and support community events, networking activities, and outreach initiatives.
• Identify partnership opportunities to strengthen local market presence.
• Oversee social media content and local digital marketing efforts.
• Support email marketing campaigns and lead nurturing programs.
• Assist with website content updates and online reputation management.
• Coordinate digital advertising campaigns as needed.
• Collaborate with Executive Directors and Sales teams to achieve occupancy goals.
• Track and report marketing ROI, lead sources, and campaign effectiveness.
• Assist leadership in developing annual marketing plans and budgets.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field is preferred.
• Minimum of three years of marketing experience, with preference for senior living, healthcare, hospitality, or related sectors.
• Proficient in graphic design using Adobe Creative Suite or Canva.
• Experience producing print marketing collateral and campaign materials.
• Knowledge of digital marketing, social media, and local advertising strategies.
• Strong written and verbal communication and relationship-building abilities.
• Highly organized with demonstrated ability to manage multiple projects concurrently.
• Self-motivated with creative and strategic thinking capabilities.

Technologies

• Adobe Creative Suite
• Canva

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Salary

USD 60,000 - 90,000 per year

Work Location

In person

Why Join Us

Join a growing senior living organization where your creativity and strategic thinking directly influence occupancy, resident engagement, and community growth. This role offers the chance to shape marketing efforts, build meaningful community relationships, and contribute to the well being of seniors and their families.