Senior Marketing Strategist

Based onsite in Bentonville, Arkansas, the Senior Marketing Strategist will lead the design and execution of high impact marketing campaigns across Crystal Bridges and The Momentary, with a focus on general awareness and membership growth. Reporting to the Head of Marketing Strategy, this role serves as a senior strategic partner and subject matter expert, translating institutional priorities into actionable plans.

Responsibilities

• Own the development and performance of marketing strategies for the designated portfolios, including membership and general awareness.
• Lead end-to-end campaign strategy development across channels and initiatives.
• Execute audience segmentation and development to inform targeting and messaging.
• Develop positioning and messaging frameworks to support campaign objectives.
• Recommend channel strategy and media mix to optimize impact and reach.
• Plan go-to-market activities and phase campaigns to align with organizational timelines.
• Manage budgets and invoices associated with marketing initiatives.
• Serve as the primary strategic lead for portfolio stakeholders, ensuring alignment with institutional goals.
• Translate research, audience data, and market insights into clear strategic direction and actionable plans.
• Identify risks, trade-offs, and opportunities within campaign strategies and adjust proactively to optimize outcomes.
• Act as a subject matter expert in campaign strategy, audience development, and integrated marketing.
• Establish and uphold best practices for campaign planning, audience targeting and segmentation, and measurement and performance evaluation.
• Contribute to the development of tools, templates, and processes that enhance strategic output across the team.
• Collaborate closely with Creative, Content, PR, social media, and Direct Mail teams to ensure cohesive campaign execution.
• Serve as a strategic translator, connecting high level objectives to concrete execution plans and deliverables.
• Work with project management to ensure strategies are effectively operationalized.
• Define success metrics and measurement frameworks for assigned campaigns.
• Lead post-campaign analysis and distill insights into clear recommendations for future optimization.
• Utilize data to continuously refine audience strategies, channel mix, and messaging effectiveness.
• Collaborate with external partners including agencies, media vendors, and community organizations to support campaign execution.
• Provide strategic input into media planning and investments in partnership with media specialists or agencies.
• Manage and optimize campaign-level budgets within assigned portfolios.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• Expertise in strategic marketing planning, campaign development, and audience engagement and segmentation.
• Strong analytical and insight-driven decision-making capabilities.
• Proven ability to lead complex, multi-channel campaigns from strategy through execution.
• Advanced understanding of audience segmentation, positioning, and customer journey mapping.
• Excellent communication and stakeholder management skills.
• Ability to influence without formal authority and lead through expertise.
• Strong collaboration skills across cross-functional teams.
• Knowledge of arts, culture, or nonprofit marketing is a plus.

Physical Demands and Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands: The role requires using a computer and telephone for extended periods, engaging in interpersonal and written communication, and occasional lifting up to 10 lbs.

Work Environment: Work is performed in an office setting and in institution spaces. Noise levels are typically low to moderate; accommodations will be reviewed if exhibitions raise noise levels. Some overnight travel may be necessary.