Regional Sales & Marketing Manager

Primrose Retirement Communities is hiring a Regional Sales & Marketing Manager to guide sales leadership and marketing support across senior living communities in the Oklahoma and Missouri region.

Responsibilities

• Coach, mentor, and support community Sales Directors through regular calls, site visits, and follow-up.
• Improve sales skills, accountability, and overall performance across assigned communities.
• Deliver onboarding, training, and ongoing development for members of the sales team.
• Participate in hiring, coaching, and evaluating Sales Directors.
• Build a sales-forward culture focused on customer service, results, and accountability.
• Design, coordinate, and provide company-wide sales and marketing training opportunities.
• Partner with community and operational leaders to develop and execute sales strategies.
• Review sales performance and conversion metrics, monitor market trends, and assess competitive positioning.
• Support planning for annual sales goals, monthly targets, and performance benchmarks.
• Monitor prospect and lead management systems to surface growth opportunities.
• Support community events, grand openings, and referral-building initiatives.
• Maintain strong relationships with residents, families, referral partners, and prospective residents.
• Collaborate with operational leadership to drive company goals and growth objectives.
• Assist with sales and marketing budgets, advertising strategies, and public relations efforts.
• Conduct market research, secret shops, surveys, and other competitive analysis activities.
• Support the development and launch of new services, programs, and promotions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (preferred) or equivalent experience.
• 5+ years of sales and marketing experience, preferably in senior living, healthcare, hospitality, or a related industry.
• Proven experience leading, coaching, and developing high-performing sales teams.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to manage multiple priorities and timelines in a fast-paced environment.
• Self-motivated leadership with a focus on growth, results, and team development.
• Willingness and ability to travel up to 50% of the time.
• Flexibility to work hours needed to support community and business requirements.

Compensation & Location

• Pay range: USD $85,000 - $90,000 per year
• Location: Aberdeen, SD (onsite)
• Region: Primarily supports communities within the Oklahoma and Missouri region; regional assignments may change based on business needs.

Benefits

• PTO (Paid Time Off)
• Various coverage levels for Medical, Dental, and Vision Insurance Plans
• 401k retirement plans with generous company match
• Employee Assistance Program (EAP)
• Company-paid Life Insurance
• Bonus potential up to $15,000 annually

Physical Requirements

• Ability to move throughout community environments and perform activities including reaching, bending, stooping, carrying, pushing, and pulling.
• Ability to lift up to 50 pounds using proper body mechanics and available equipment as needed.