Marketing Jobs in Aberdeen, SD

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Regional Sales & Marketing Manager

Primrose Retirement Communities Aberdeen, SD

Aberdeen, SD

Today

$85k - $90k/yr Full time Manager Marketing Management

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Job Description

Primrose Retirement Communities is hiring a Regional Sales & Marketing Manager to guide sales leadership and marketing support across senior living communities in the Oklahoma and Missouri region.

Responsibilities

Coach, mentor, and support community Sales Directors through regular calls, site visits, and follow-up.
Improve sales skills, accountability, and overall performance across assigned communities.
Deliver onboarding, training, and ongoing development for members of the sales team.
Participate in hiring, coaching, and evaluating Sales Directors.
Build a sales-forward culture focused on customer service, results, and accountability.
Design, coordinate, and provide company-wide sales and marketing training opportunities.
Partner with community and operational leaders to develop and execute sales strategies.
Review sales performance and conversion metrics, monitor market trends, and assess competitive positioning.
Support planning for annual sales goals, monthly targets, and performance benchmarks.
Monitor prospect and lead management systems to surface growth opportunities.
Support community events, grand openings, and referral-building initiatives.
Maintain strong relationships with residents, families, referral partners, and prospective residents.
Collaborate with operational leadership to drive company goals and growth objectives.
Assist with sales and marketing budgets, advertising strategies, and public relations efforts.
Conduct market research, secret shops, surveys, and other competitive analysis activities.
Support the development and launch of new services, programs, and promotions.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (preferred) or equivalent experience.
5+ years of sales and marketing experience, preferably in senior living, healthcare, hospitality, or a related industry.
Proven experience leading, coaching, and developing high-performing sales teams.
Strong analytical, organizational, communication, and problem-solving skills.
Ability to manage multiple priorities and timelines in a fast-paced environment.
Self-motivated leadership with a focus on growth, results, and team development.
Willingness and ability to travel up to 50% of the time.
Flexibility to work hours needed to support community and business requirements.

Compensation & Location

Pay range: USD $85,000 - $90,000 per year
Location: Aberdeen, SD (onsite)
Region: Primarily supports communities within the Oklahoma and Missouri region; regional assignments may change based on business needs.

Benefits

PTO (Paid Time Off)
Various coverage levels for Medical, Dental, and Vision Insurance Plans
401k retirement plans with generous company match
Employee Assistance Program (EAP)
Company-paid Life Insurance
Bonus potential up to $15,000 annually

Physical Requirements

Ability to move throughout community environments and perform activities including reaching, bending, stooping, carrying, pushing, and pulling.
Ability to lift up to 50 pounds using proper body mechanics and available equipment as needed.

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