Performance Marketing Sr Specialist

Senior Performance Marketing Specialist on Philip Morris International U.S. paid media team, focused on lower-funnel optimization to drive leads and sales for ZYN and IQOS, onsite in Stamford, CT.

Responsibilities

• Assist in down-funnel paid media execution and optimization to generate qualified leads, conversions, and sales for ZYN and IQOS
• Plan and optimize paid search campaigns across brands, covering keyword discovery, bid strategy, budget pacing, ad copy testing, and performance tracking
• Support campaign setup, QA, refinement, and performance measurement across paid search, paid social, email, and other digital channels, ensuring alignment with defined conversion KPIs
• Track and analyze performance against key metrics such as ROI, ROAS, CPA, conversion volume, and efficiency trends, surfacing insights and optimization opportunities
• Assist in performance reporting and analysis, translating results into data-driven insights that link media activity to outcomes like lead growth and improved conversion efficiency
• Contribute to test plans across creative, messaging, targeting, bidding, and landing pages, documenting findings and incremental impact
• Collaborate with analytics teams to ensure tracking accuracy and proper measurement frameworks
• Work with brand, CX, and agency partners to align media plans with messaging, offers, landing page experience, and conversion flow best practices
• Assist with budget tracking, pacing, and forecast updates, flagging risks and opportunities to boost efficiency
• Coordinate with awareness media team members as needed to support integrated, cross-channel execution, ensuring lower-funnel gains reflect upper-funnel efforts
• Apply best practices in results-driven, data-informed performance marketing while continuing to build cross-channel expertise

Requirements

• 5+ years of experience in performance or paid media marketing with exposure to lower-funnel, conversion-driven campaigns; experience in a media agency or performance-focused environment preferred
• Hands-on paid search experience with working knowledge of optimization levers and performance metrics
• Experience supporting paid social and digital partners/programmatic campaigns; familiarity with affiliate marketing or conversion rate optimization is a plus
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and third-party ad platforms
• Strong analytical skills with the ability to interpret performance data and translate findings into actionable insights
• Understanding of how performance channels contribute to lead quality, pipeline health, and revenue conversion
• Detail-oriented, organized, and comfortable managing multiple campaigns and priorities simultaneously
• Strong communication skills with the ability to collaborate effectively across cross-functional teams
• Experience supporting multi-brand or complex campaign portfolios preferred
• Able to work in the US now and in the future without sponsorship

Technologies

• Google Ads
• Meta Ads Manager
• Google Analytics
• Third-party ad platforms

Benefits

• Competitive base salary plus annual bonus, eligibility based on position level
• Comprehensive medical, dental, and vision coverage
• 401(k) with a generous company match
• Wellness benefits, commuter benefits, and pet insurance
• Generous paid time off
• Smart Work hybrid model offering workplace flexibility
• Inclusive, diverse culture with collaborative teams
• Global business with opportunities to grow across a large organization
• Mission-driven work aimed at improving the lives of millions of smokers

Work Location

In person, Stamford, CT (onsite)

Annual Base Salary Range

$96,800 - $121,000