Performance Marketing Manager - Public Relations
Manager
Marketing
Analytics
Brand Management
Campaign Management
Channel Management
Communications
Content Marketing
Cross-Functional
Design
Design Tools
Digital Marketing
Email Marketing
Engagement Marketing
Management
Market Insights
Marketing Analytics
Marketing Collateral
Marketing Materials
Marketing Operations
Marketing Strategy
Marketing Technology
Paid Advertising
Partner Management
Performance Marketing
Program Management
Project Management
Public Relations
Reporting and Analytics
Social Media
Video Marketing
Job Description
Onsite in Bridgeton, NJ, Inspira Health Network seeks a Performance Marketing Manager - Public Relations to lead digital marketing initiatives across web, social, and email, with a focus on content creation, analytics and ROI, channel performance, and managing staff and vendor partners.
Responsibilities
- Promote Inspira Health Network's mission, brand, and services to the public through digital media channels, including web, social media, email, and other platforms.
- Excel in digital influence, social networking, digital storytelling, online reputation management, and audience engagement.
- Leverage data and analytics to drive ROI and inform decision making.
- Advance Inspira Health's marketing strategy across new and existing social and digital channels.
- Write, design, and develop digital content (original text, images, video, etc.) and actively engage with the audience.
- Capture, analyze, and apply digital metrics, insights, and best practices to continuously improve marketing efforts.
- Monitor and optimize channel performance.
- Lead direct reports and manage vendor partners.
Requirements
- Bachelor’s degree required.
- 5 to 7 years of relevant professional experience; healthcare experience preferred. Recent experience in each area of responsibility is required.
- At least 2 years managing brand-level social media channels and campaigns, with in-depth knowledge of major platforms; Facebook, Instagram, Twitter, and LinkedIn experience preferred.
- At least 2 years managing WYSIWYG websites and web projects.
- At least 2 years collaborating on omni-channel marketing content strategy.
- At least 2 years reporting on digital or social campaigns.
- Experience managing direct reports and/or vendors preferred.
- Experience running email marketing campaigns, including logic-based drip campaigns.
- Technology proficiency: MS Outlook, PPT, Excel, Word, Facebook Business Manager, Google Analytics.
- Technology preferences: Drupal, WordPress, Listrak, Canva, Adobe Creative Suite, HIVE or similar project management tool, Meltwater.
- Proficient writer, particularly for digital media.
- Motivated to continuously improve skills and demonstrate ongoing learning to maintain best practices.
Technologies
- MS Outlook
- PPT
- Excel
- Word
- Facebook Business Manager
- Google Analytics
- Drupal
- WordPress
- Listrak
- Canva
- Adobe Creative Suite
- HIVE
- Meltwater
Physical Requirements
- Lifting: Occasionally
- Standing: Occasionally
- Sitting: Constant
- Lifting 20-50 lbs: Never
- Climbing: Never
- Kneeling: Occasionally
- Lifting >50 lbs: Never
- Crouching: Occasionally
- Reaching: Occasionally
- Carrying: Occasionally
- Hearing: Constant
- Walking: Occasionally
- Pushing: Occasionally
- Talking: Constant
- Vision: Constant
Environmental Conditions
- Noise: No
- Varied Temperatures: No
- Cleaning Agents: No
- Noxious odors: No
- Patient Exposure: No
- Operative Equipment: No
Benefits
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