Media Marketing Associate, Paid Social

The Associate, Media Marketing – Paid Social at Ralph Lauren in New York, NY (onsite) supports planning, execution, and optimization of paid social campaigns to drive brand awareness, engagement, and performance outcomes, with a salary range of USD 62,000 - 90,000 per year.

Responsibilities

• Assist with launching and optimizing paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and emerging platforms.
• Contribute to campaign planning and execution, owning the creative brief process, asset trafficking, and ongoing optimizations aligned with brand and business goals.
• Collaborate with Creative, Brand Marketing, PR, Organic Social, and Performance Marketing teams to ensure cohesive messaging and delivery.
• Coordinate with media agencies and platform partners to execute campaigns, track deliverables, and troubleshoot issues.
• Monitor campaign performance using platform analytics and third-party tools; translate data into actionable insights and optimization recommendations; support ad hoc analyses.
• Assist with budget tracking and invoice reconciliation to ensure accurate spend and efficient media operations.
• Maintain reporting dashboards and weekly or seasonal performance summaries.
• Stay updated on platform updates, consumer trends, and competitive activity to drive continuous improvement.

Requirements

• 2-4 years of experience in paid social or digital marketing, preferably in retail or e-commerce.
• Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Analytics.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Proficiency in Microsoft Excel and PowerPoint.
• Excellent organizational abilities with the capacity to manage multiple priorities in a fast paced environment.
• Effective communication and collaborative team orientation with attention to detail.
• Interest in digital innovation, social media trends, and performance marketing.

Technologies

• Meta Ads Manager
• TikTok Ads
• Google Analytics
• Microsoft Excel
• PowerPoint