Onsite role in Meridian, ID focused on paid advertising for new customer acquisition and revenue growth.

Plan, launch, and continuously optimize paid campaigns on Google Ads and Meta Ads to meet KPIs for new customer acquisition, repeat purchases, and revenue growth.
Perform thorough audience segmentation and competitive benchmarking to guide creative strategies and maximize campaign performance.
Track campaign metrics, produce monthly reports, and deliver actionable insights to improve results and achieve objectives.
Identify new targeting opportunities, explore additional ad formats, and optimize campaigns for greater efficiency and effectiveness.
Fulfill other duties as assigned to support the paid media program.

Bachelor’s degree in Marketing, Advertising, Communications, or a related field
At least 3 years of proven experience managing paid advertising campaigns across multiple platforms, with strong targeting, bidding, and performance-tracking skills
Experience planning and optimizing paid media budgets to meet performance goals and maximize ROI
Deep knowledge of Meta Ads Manager and Google Ads, including campaign structure, targeting, bidding strategies, and optimization best practices
Strong analytical abilities with the capacity to interpret data and derive actionable insights
Ability to thrive in a fast-paced, collaborative environment while managing multiple projects concurrently
Proven track record delivering strategic plans and managing multiple deadlines in dynamic settings
Comfortable managing budgets to meet performance goals within allocated spend

Marketing Specialist (Paid Ads - Acquisition & Growth)

Job Description