Marketing Specialist (Paid Ads - Acquisition & Growth)

Onsite role in Meridian, ID focused on paid advertising for new customer acquisition and revenue growth.

Responsibilities

• Plan, launch, and continuously optimize paid campaigns on Google Ads and Meta Ads to meet KPIs for new customer acquisition, repeat purchases, and revenue growth.
• Perform thorough audience segmentation and competitive benchmarking to guide creative strategies and maximize campaign performance.
• Track campaign metrics, produce monthly reports, and deliver actionable insights to improve results and achieve objectives.
• Identify new targeting opportunities, explore additional ad formats, and optimize campaigns for greater efficiency and effectiveness.
• Fulfill other duties as assigned to support the paid media program.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• At least 3 years of proven experience managing paid advertising campaigns across multiple platforms, with strong targeting, bidding, and performance-tracking skills
• Experience planning and optimizing paid media budgets to meet performance goals and maximize ROI
• Deep knowledge of Meta Ads Manager and Google Ads, including campaign structure, targeting, bidding strategies, and optimization best practices
• Strong analytical abilities with the capacity to interpret data and derive actionable insights
• Ability to thrive in a fast-paced, collaborative environment while managing multiple projects concurrently
• Proven track record delivering strategic plans and managing multiple deadlines in dynamic settings
• Comfortable managing budgets to meet performance goals within allocated spend

Technologies

• Google Ads
• Meta Ads
• Meta Ads Manager