Marketing Specialist
Job Description
At Alternative Energy Services Inc., a Marketing Specialist position is available to develop and execute integrated marketing strategies that raise brand awareness, engage customers, and drive sales from our Titusville, Florida office. This is an in-person role with daily reporting obligations and no remote work option.
Responsibilities
- Design, execute, and refine digital campaigns across Google Ads, Facebook Ads, and social channels to maximize reach and return on investment.
- Perform keyword research and leverage SEO tools to improve organic visibility and search rankings.
- Oversee website content updates and maintenance.
- Create engaging graphics and multimedia assets for campaigns and social media across multiple formats.
- Monitor web analytics to analyze campaign performance and identify opportunities for optimization.
- Manage email marketing campaigns using marketing automation platforms to nurture leads and support retention.
- Lead paid advertising efforts, including setup, management, and performance analysis to ensure efficient spend across SEM, paid social, and display ads.
Requirements
- Valid Florida driver's license with a clean driving record.
- Must pass a pre-employment drug screening.
- Salary is commensurate with experience.
- Bachelor’s degree in marketing, advertising, communications, or a related field is preferred.
- Relevant experience will be considered.
Technologies
- Google Ads
- Facebook Advertising
- WordPress
- HTML
- CSS
- JavaScript
- SQL
- Google Analytics
- Adobe Photoshop
- Adobe Creative Suite
- Content Management Systems
- Marketing automation platforms
- SEO tools
- Web analytics reporting
Skills
- Proficiency with SEO tools, Google Ads, Facebook Advertising, and SEM strategies.
- Strong website management experience with WordPress, HTML, CSS, JavaScript, and various content management systems.
- Experience with web analytics tools such as Google Analytics and data-driven marketing analytics.
- Creative graphic design and content creation for blogs, social posts, and digital ads using Adobe Photoshop and Creative Suite.
- Expertise in managing paid advertising across search and social media channels.
- Familiarity with marketing automation for email campaigns and digital campaign setup.
- Ability to conduct keyword research to optimize content for SEO.
- Strong copywriting and social media management skills to craft compelling messages across platforms.
- Technical aptitude in website management including HTML, CSS, JavaScript, and SQL for data analysis or integrations.
- Understanding of performance marketing with a focus on conversion optimization and ROI in e-commerce or B2B contexts.
Pay
Salary: USD 30,000 - 40,000 per year
Work Location
Location: Titusville, FL (onsite) - in person
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