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DigiM Solution LLC

Marketing Specialist

DigiM Solution LLC
Woburn, MA $60k+/yr Full time Posted 11h ago
Marketing Campaign Management Content Marketing CRM Design Tools Digital Marketing Email Marketing Hubspot Lead Generation Marketing Analytics Marketing Automation Marketing Strategy Marketing Technology Paid Advertising Relationship Management Social Media
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Job Description

An on-site Marketing Specialist position in Woburn, MA, offers a chance to shape DigiM Solution LLC’s digital presence from the ground up. The role centers on growing the company website, enhancing the CRM workflow, and energizing LinkedIn activity to foster inbound conversations and leads, with a clear path toward sales or marketing management. The role involves collaborating with sales and leadership to craft content and support marketing initiatives, with an annual salary of USD 60,000.

Responsibilities

  • Design and implement inbound marketing workflows to nurture conversations and generate leads for the sales team
  • Audit and optimize website SEO, updating copy, formatting, and imagery to maximize lead generation
  • Plan and launch Google Ads campaigns targeting specific product areas
  • Develop content streams and workflow plans for inbound prospecting, including LinkedIn posts and email nurture sequences
  • Create written and visual content for DigiM’s social media marketing, including LinkedIn posts for corporate and staff profiles
  • Convert engaged contacts and conference prospects into sales leads through education and actionable engagement
  • Translate new solutions and products into marketing collateral
  • Support the preparation of marketing materials for conferences and webinars
  • Monitor and respond to pre-sales communications, including form requests and LinkedIn messages
  • Conduct market research and lead generation activities to grow the sales pipeline
  • Assisting with qualification calls for new sales leads is a bonus

Requirements

  • Bachelor’s degree in life sciences, engineering, marketing, or sales
  • Two or more years of experience in a marketing or sales role
  • Knowledge of inbound marketing workflows and their implementation to support lead generation
  • Experience in B2B marketing for software
  • Strong familiarity with SEO best practices
  • Experience with sales and CRM tools such as HubSpot
  • Comfort collaborating across interdisciplinary teams including marketing, sales, scientists, and software developers
  • Experience with external marketing via email, LinkedIn, and Google Ads
  • Enthusiasm for helping customers with technology and science
  • Excellent oral and written communication skills
  • Effective time management and organizational abilities
  • Familiarity with content creation tools such as Canva, Adobe Suite, PowerPoint, and video editing software is a bonus

Technologies

  • HubSpot
  • Google Ads
  • LinkedIn
  • Canva
  • Adobe Suite
  • PowerPoint
  • Movie editing software

Benefits

  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
  • Work from home

Application questions

Please include a link to any relevant marketing or writing work that you have completed.

Location

Woburn, MA 01801 (onsite). Work location: In person

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