Woburn, MA

Marketing Jobs in Woburn, MA

2 jobs found

Include remote jobs

Today

Director of Marketing

SHP Financial Inc. Woburn, MA

Woburn, MA

Today

$84k - $101k/yr Full time Marketing Brand Management Campaign Management

Apply Now

Job Description

The Director of Marketing at SHP Financial Inc. leads strategic marketing initiatives to elevate the brand and drive demand generation in support of business growth. This role requires a collaborative, strategic leader with strong capability across multi-channel campaigns and event execution.

Responsibilities

Oversee end-to-end event management from concept through on-site execution, ensuring a smooth guest experience.
Develop and maintain the annual event calendar and schedules; coordinate logistics such as venue, invitations, registration, catering, technology, décor, promotional materials, and transportation.
Build HubSpot forms and design event email campaigns and invitations; manage the RSVP process and attendance tracking; act as the primary on-site contact for events.
Welcome and register attendees at seminars and events; manage setup, breakdown, inventory control, and storage of materials.
Perform post-event evaluations, including ROI analysis and attendee insights; identify and research new event opportunities and venues.
Lead digital marketing initiatives including email, social media, website updates, podcast promotion, and public relations; coordinate with SHP leadership and marketing partners and vendors.
Coordinate content approvals for blogs, newsletters, podcasts, guides, SHP News, and weekly campaigns; manage social media across Facebook, LinkedIn, Instagram, and YouTube; oversee website updates and digital campaigns.
Review advertising opportunities, manage vendor relationships, and approve marketing budgets; monitor lead sources and tracking systems for accurate reporting.
Oversee CRM event opportunities and ensure timely follow-up; schedule appointments generated from seminars and events; maintain product knowledge to support business development.
Provide presentation feedback to advisors and support event sales initiatives; manage relations with external marketing and media vendors; coordinate bi-weekly and quarterly partner meetings.
Ensure compliance approvals for all marketing materials prior to launch; manage event budgets, expenses, and invoicing; uphold legal, insurance, health, and safety standards.
Communicate marketing needs across all SHP departments and collaborate with advisors, leadership, compliance, operations, and marketing vendors for successful execution.
Contribute innovative ideas to improve client experience, event quality, and overall marketing effectiveness; develop comprehensive B2B and digital marketing strategies aligned with company goals.
Lead cross-functional campaigns across social media, email, print, and web analytics; oversee content marketing, including writing and design; drive marketing automation and CRM optimization.
Manage marketing budgets with a focus on ROI; collaborate with product management and sales to support e-commerce growth and product launches; monitor industry trends and analyze analytics to inform strategy.

Requirements

Proven experience leading marketing, advertising, or public relations teams with a digital emphasis.
Strong knowledge of SEO, social media marketing (including Facebook Advertising), Google AdWords, Google Analytics, and marketing automation platforms.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, and core graphic design principles.
Demonstrated success in executing multichannel campaigns with measurable results; familiarity with CRM systems to support sales efforts.
Effective leadership capabilities with the ability to manage multiple projects concurrently and foster collaboration across departments.
Analytical mindset with data-driven decision making; skilled at interpreting web analytics to drive continuous improvement.

Technologies

HubSpot
Google Analytics
WordPress
HTML basics
Adobe Creative Suite (Photoshop, Illustrator)
Google AdWords
Facebook Advertising
Social platforms: Facebook, LinkedIn, Instagram, YouTube
Microsoft Office Suite

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Happy hour
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Referral program
Retirement plan
Tuition reimbursement
Vision insurance

Company Overview

SHP Financial has spent more than a decade helping individuals build financial security and independence through dependable retirement income strategies. Our client-centered approach relies on innovative methods to protect assets and support long-term growth for clients' futures.

Job Overview

We seek an energetic and strategic Director of Marketing to guide our marketing efforts, enhance brand presence, and generate demand. The role focuses on expanding reach, engaging target audiences, and fueling growth through innovative marketing strategies. The ideal candidate excels at creating memorable client experiences, thrives in a collaborative environment, and takes ownership of both marketing initiatives and event execution.

Pay

Pay: $84,259.02 - $101,473.23 per year

Work Location

Onsite in Woburn, MA

View full job page →

Today

Marketing Specialist

DigiM Solution LLC Woburn, MA

Woburn, MA

Today

$60k+/yr Full time Marketing Campaign Management Content Marketing

Apply Now

Job Description

An on-site Marketing Specialist position in Woburn, MA, offers a chance to shape DigiM Solution LLC’s digital presence from the ground up. The role centers on growing the company website, enhancing the CRM workflow, and energizing LinkedIn activity to foster inbound conversations and leads, with a clear path toward sales or marketing management. The role involves collaborating with sales and leadership to craft content and support marketing initiatives, with an annual salary of USD 60,000.

Responsibilities

Design and implement inbound marketing workflows to nurture conversations and generate leads for the sales team
Audit and optimize website SEO, updating copy, formatting, and imagery to maximize lead generation
Plan and launch Google Ads campaigns targeting specific product areas
Develop content streams and workflow plans for inbound prospecting, including LinkedIn posts and email nurture sequences
Create written and visual content for DigiM’s social media marketing, including LinkedIn posts for corporate and staff profiles
Convert engaged contacts and conference prospects into sales leads through education and actionable engagement
Translate new solutions and products into marketing collateral
Support the preparation of marketing materials for conferences and webinars
Monitor and respond to pre-sales communications, including form requests and LinkedIn messages
Conduct market research and lead generation activities to grow the sales pipeline
Assisting with qualification calls for new sales leads is a bonus

Requirements

Bachelor’s degree in life sciences, engineering, marketing, or sales
Two or more years of experience in a marketing or sales role
Knowledge of inbound marketing workflows and their implementation to support lead generation
Experience in B2B marketing for software
Strong familiarity with SEO best practices
Experience with sales and CRM tools such as HubSpot
Comfort collaborating across interdisciplinary teams including marketing, sales, scientists, and software developers
Experience with external marketing via email, LinkedIn, and Google Ads
Enthusiasm for helping customers with technology and science
Excellent oral and written communication skills
Effective time management and organizational abilities
Familiarity with content creation tools such as Canva, Adobe Suite, PowerPoint, and video editing software is a bonus

Technologies

HubSpot
Google Ads
LinkedIn
Canva
Adobe Suite
PowerPoint
Movie editing software

Benefits

401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Work from home

Application questions

Please include a link to any relevant marketing or writing work that you have completed.

Location

Woburn, MA 01801 (onsite). Work location: In person

View full job page →

Marketing Jobs in Woburn, MA

Director of Marketing

Marketing Specialist

Get Marketing Jobs in Woburn, MA alerts