Director of Marketing

The Director of Marketing at SHP Financial Inc. leads strategic marketing initiatives to elevate the brand and drive demand generation in support of business growth. This role requires a collaborative, strategic leader with strong capability across multi-channel campaigns and event execution.

Responsibilities

• Oversee end-to-end event management from concept through on-site execution, ensuring a smooth guest experience.
• Develop and maintain the annual event calendar and schedules; coordinate logistics such as venue, invitations, registration, catering, technology, décor, promotional materials, and transportation.
• Build HubSpot forms and design event email campaigns and invitations; manage the RSVP process and attendance tracking; act as the primary on-site contact for events.
• Welcome and register attendees at seminars and events; manage setup, breakdown, inventory control, and storage of materials.
• Perform post-event evaluations, including ROI analysis and attendee insights; identify and research new event opportunities and venues.
• Lead digital marketing initiatives including email, social media, website updates, podcast promotion, and public relations; coordinate with SHP leadership and marketing partners and vendors.
• Coordinate content approvals for blogs, newsletters, podcasts, guides, SHP News, and weekly campaigns; manage social media across Facebook, LinkedIn, Instagram, and YouTube; oversee website updates and digital campaigns.
• Review advertising opportunities, manage vendor relationships, and approve marketing budgets; monitor lead sources and tracking systems for accurate reporting.
• Oversee CRM event opportunities and ensure timely follow-up; schedule appointments generated from seminars and events; maintain product knowledge to support business development.
• Provide presentation feedback to advisors and support event sales initiatives; manage relations with external marketing and media vendors; coordinate bi-weekly and quarterly partner meetings.
• Ensure compliance approvals for all marketing materials prior to launch; manage event budgets, expenses, and invoicing; uphold legal, insurance, health, and safety standards.
• Communicate marketing needs across all SHP departments and collaborate with advisors, leadership, compliance, operations, and marketing vendors for successful execution.
• Contribute innovative ideas to improve client experience, event quality, and overall marketing effectiveness; develop comprehensive B2B and digital marketing strategies aligned with company goals.
• Lead cross-functional campaigns across social media, email, print, and web analytics; oversee content marketing, including writing and design; drive marketing automation and CRM optimization.
• Manage marketing budgets with a focus on ROI; collaborate with product management and sales to support e-commerce growth and product launches; monitor industry trends and analyze analytics to inform strategy.

Requirements

• Proven experience leading marketing, advertising, or public relations teams with a digital emphasis.
• Strong knowledge of SEO, social media marketing (including Facebook Advertising), Google AdWords, Google Analytics, and marketing automation platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, and core graphic design principles.
• Demonstrated success in executing multichannel campaigns with measurable results; familiarity with CRM systems to support sales efforts.
• Effective leadership capabilities with the ability to manage multiple projects concurrently and foster collaboration across departments.
• Analytical mindset with data-driven decision making; skilled at interpreting web analytics to drive continuous improvement.

Technologies

• HubSpot
• Google Analytics
• WordPress
• HTML basics
• Adobe Creative Suite (Photoshop, Illustrator)
• Google AdWords
• Facebook Advertising
• Social platforms: Facebook, LinkedIn, Instagram, YouTube
• Microsoft Office Suite

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Happy hour
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Company Overview

SHP Financial has spent more than a decade helping individuals build financial security and independence through dependable retirement income strategies. Our client-centered approach relies on innovative methods to protect assets and support long-term growth for clients' futures.

Job Overview

We seek an energetic and strategic Director of Marketing to guide our marketing efforts, enhance brand presence, and generate demand. The role focuses on expanding reach, engaging target audiences, and fueling growth through innovative marketing strategies. The ideal candidate excels at creating memorable client experiences, thrives in a collaborative environment, and takes ownership of both marketing initiatives and event execution.

Pay

Pay: $84,259.02 - $101,473.23 per year

Work Location

Onsite in Woburn, MA