Marketing Specialist

Marketing Specialist role, onsite in Lansdale, PA, focused on leading visual storytelling, content strategy, and the brand’s digital presence for Village Handcrafted Cabinetry.

Responsibilities

• Design and produce high quality marketing materials such as catalogues, sell sheets, booklets, advertisements, and product photography
• Create engaging social media content that communicates our brand quality and craftsmanship
• Write and develop blog posts highlighting products, design inspiration, and industry expertise
• Collaborate with the Head of Marketing to develop email campaigns for trade accounts, including newsletters and product launches using HubSpot or similar platforms
• Manage and organize the photography library and coordinate product photoshoots
• Develop graphics and visual assets for both print and digital channels
• Ensure all marketing materials adhere to brand standards and maintain visual cohesion
• Elevate content quality to reflect our premium positioning and craftsmanship
• Work with the Head of Marketing to establish and maintain brand guidelines and templates
• Manage and refresh the company website with new content and product information
• Oversee social media strategy and execution across all platforms in collaboration with the Head of Marketing
• Create content calendars and maintain consistent posting schedules
• Support the development and execution of email marketing campaigns using HubSpot targeting trade partners and dealers
• Create targeted content and communications for the trade account network
• Support the creation of promotional materials and campaigns to aid dealer and trade partner sales efforts
• Maintain regular communication with trade accounts through email campaigns and updates
• Partner with the Head of Marketing on overall marketing strategy and campaign development
• Provide creative input on brand positioning and messaging
• Identify opportunities to improve marketing effectiveness and brand visibility

Requirements

• Proficiency with HubSpot or a similar marketing automation platform
• Ability to design and produce promotional materials and coordinate product photography
• Experience creating social media content that reflects brand quality and craftsmanship
• Strong writing skills for blogs, product content, and email communications
• Experience collaborating with senior marketing leadership on strategy, branding, and website updates
• Ability to manage content calendars and maintain consistent posting across channels
• Experience developing and maintaining brand guidelines and templates
• Experience supporting dealer and trade partner sales through promotional campaigns
• Excellent communication with trade accounts via email campaigns and updates
• Strategic mindset to contribute to overall marketing strategy and campaign development
• Creative acumen to support brand positioning and messaging
• Strong teamwork and ethical standards, aligning with company values of quality and customer satisfaction
• Onsite availability in Lansdale, PA