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3d ago

Marketing Specialist

Village Handcrafted Cabinetry Lansdale, PA

Lansdale, PA

3d ago

Full time Marketing Campaign Management Content Marketing

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Job Description

Marketing Specialist role, onsite in Lansdale, PA, focused on leading visual storytelling, content strategy, and the brand’s digital presence for Village Handcrafted Cabinetry.

Responsibilities

Design and produce high quality marketing materials such as catalogues, sell sheets, booklets, advertisements, and product photography
Create engaging social media content that communicates our brand quality and craftsmanship
Write and develop blog posts highlighting products, design inspiration, and industry expertise
Collaborate with the Head of Marketing to develop email campaigns for trade accounts, including newsletters and product launches using HubSpot or similar platforms
Manage and organize the photography library and coordinate product photoshoots
Develop graphics and visual assets for both print and digital channels
Ensure all marketing materials adhere to brand standards and maintain visual cohesion
Elevate content quality to reflect our premium positioning and craftsmanship
Work with the Head of Marketing to establish and maintain brand guidelines and templates
Manage and refresh the company website with new content and product information
Oversee social media strategy and execution across all platforms in collaboration with the Head of Marketing
Create content calendars and maintain consistent posting schedules
Support the development and execution of email marketing campaigns using HubSpot targeting trade partners and dealers
Create targeted content and communications for the trade account network
Support the creation of promotional materials and campaigns to aid dealer and trade partner sales efforts
Maintain regular communication with trade accounts through email campaigns and updates
Partner with the Head of Marketing on overall marketing strategy and campaign development
Provide creative input on brand positioning and messaging
Identify opportunities to improve marketing effectiveness and brand visibility

Requirements

Proficiency with HubSpot or a similar marketing automation platform
Ability to design and produce promotional materials and coordinate product photography
Experience creating social media content that reflects brand quality and craftsmanship
Strong writing skills for blogs, product content, and email communications
Experience collaborating with senior marketing leadership on strategy, branding, and website updates
Ability to manage content calendars and maintain consistent posting across channels
Experience developing and maintaining brand guidelines and templates
Experience supporting dealer and trade partner sales through promotional campaigns
Excellent communication with trade accounts via email campaigns and updates
Strategic mindset to contribute to overall marketing strategy and campaign development
Creative acumen to support brand positioning and messaging
Strong teamwork and ethical standards, aligning with company values of quality and customer satisfaction
Onsite availability in Lansdale, PA

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