Marketing Specialist role at Great River Health supporting the Fort Madison campus marketing and digital campaigns.

Develops and manages digital marketing campaigns across social platforms to boost presence and engagement.
Collaborates with the Senior Marketing Specialist to produce engaging content by researching health topics, interviewing experts, and translating complex healthcare information into user-friendly material.
Serves as the marketing liaison for the Fort Madison campus, handling campus-specific requests.
Partners with cross-functional teams to create and execute targeted plans for defined audiences, markets, and service lines to advance the health system.
Designs and implements an ongoing video strategy for educational and promotional purposes across the health system.
Monitors, analyzes, and reports on digital marketing performance on a monthly basis.
Works with the marketing team to develop innovative strategies aimed at increasing patient volume.

Bachelor’s degree in Marketing, Communications, Journalism, or a related field (required).
1–3 years of marketing experience with emphasis on content creation and digital marketing (required).
Strong interpersonal skills and comfort engaging diverse groups.
Experience with or ability to learn marketing tools including video production equipment, editing software, Adobe Creative Suite, and Canva.
Excellent writing, editing, and storytelling abilities for content across multiple platforms.
Knowledge of Facebook, Instagram, and LinkedIn, digital marketing tools, and content management systems with capability to manage organizational accounts.
Curiosity-driven mindset and eagerness to learn.
Strong analytical skills and experience with website analytics tools.
Ability to work independently and as part of a team in a fast-paced environment.
Great attention to detail with strong prioritization skills.

Competitive base pay
Matching retirement programs
Health, dental, and vision plans
Health Savings and Flexible Spending Accounts
Employee discounts including car rental and cell phone plans
Employer-paid long-term disability, life, and AD&D insurance
Paid time off
Education Assistance Program
Employee Assistance Program
Employee Referral Bonus Program
Discounted cafeteria meals
Paid Parental Leave
Employee Service Recognition program
Voluntary plans including Life, AD&D, Short-Term Disability, Critical Illness, Accident, Insurance, and Hospital Indemnity

Marketing Specialist

Job Description