Marketing Project Coordinator
Job Description
The Marketing Project Coordinator role supports cross-brand marketing initiatives across Crain Walnut Shelling, Go A Little Nuts, and Naturally Fresh Cat Litter. This in-office position is based in California, onsite in Los Molinos, and focuses on coordinating campaigns, events, and product launches for Crain Walnut Shelling and related brands.
Responsibilities
- Coordinate and track marketing projects across the Crain Walnut Shelling, Go A Little Nuts, and Naturally Fresh Cat Litter brands, ensuring timely and successful execution.
- Create and maintain detailed project plans including scope, timelines, and deliverables; identify risks and develop mitigation strategies.
- Coordinate the day-to-day operations and workflow of the marketing team, ensuring alignment with departmental goals and business objectives.
- Coordinate cross-functional collaboration with Sales, R&D, Supply Chain, Finance, and external agency partners.
- Participate in the development of marketing plans, contributing to objectives, strategies, and tactics that drive core product growth and new product launches.
- Assist in the creation and execution of advertising campaigns across digital, social media, and traditional channels to enhance brand awareness and consumer engagement.
- Support the translation of brand vision into annual commercial plans that drive sales through retailer channels and partners.
- Partner with Sales to develop customer presentations for business updates, promotional plans, and new product launches.
- Develop training and selling tools that communicate a consistent brand story across all channels.
- Assist with packaging changes due to product, graphic, or formula updates.
- Track brand sales performance and analyze syndicated scan data to recommend improvements based on competitive market analysis.
- Analyze promotional programs to maximize effectiveness and efficiency, making ongoing recommendations for improvement.
- Participate in qualitative and quantitative marketing research to support brand decisions.
- Help with company event planning and execution, including trade shows, conferences, consumer events, and customer visits.
- Help organize booth setups, product displays, and promotional materials for events.
- Develop and manage event budgets to ensure cost-effective solutions.
- Identify and implement field marketing activations to introduce our brands to consumers.
Requirements
- Applicants must reside in the State of California and have a valid ID.
- This is an in-office position.
- 2+ years of experience in marketing, project management, or a related role; food and beverage industry experience a plus.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong analytical skills and comfort working with sales data, syndicated sources, and promotional performance metrics.
- Excellent communication and interpersonal skills, with the ability to collaborate across teams and keep everyone aligned.
- Detail-oriented and highly organized, with a strong sense of urgency and ownership.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); project management tool experience a plus.
Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
Benefits
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Paid time off
- Vision insurance
Salary
USD 70,000 - 80,000 per year
Work Location
In person, Los Molinos, CA (onsite)