Marketing Manager

McLaurin Law is seeking a full-time Marketing Manager to lead and optimize an in-house marketing plan built for lead generation and intake alignment across channels. This hybrid role is based in Houston, TX, with reporting to the CMO and a performance bonus tied to qualified-lead outcomes. You will take ownership of the numbers, improve what already works, and help build a steady pipeline that supports the firm’s growth.

Compensation: USD 80,000 per year. Experience: 4+ years hands-on marketing experience required.

What you’ll own

• The number by practice area, including qualified-lead targets and the channel mix to meet them
• Lead generation vendors including selection, negotiation, performance tracking, and cut decisions
• Paid advertising covering Google Ads (PPC), Local Services Ads, and Meta campaigns end to end
• Digital presence and reputation across the website, Google Business Profile, directories, reviews, email, and social channels
• The content and video calendar and the cadence of short-form video outputs
• The referral partner program including outreach, touch cadence, events, and source tracking
• Marketing accounts and assets held in the firm’s name, including clean transition of access from the outgoing agency
• Advertising compliance workflow with attorney review, required State Bar filings where applicable, and client consent for testimonials or case stories
• The weekly marketing meeting with agenda, tracker, action items, and follow-through with the owner and CMO
• Budget and reporting including a weekly dashboard and updates to the owner and CMO
• Testing and attribution including quarterly structured experiments and tracking from first touch to signed matters

Responsibilities

• Operate the plan leadership has set: sharpen it, validate what works, and build on it
• Manage Google Ads (PPC), Local Services Ads, and Meta campaigns, including targeting, budgets, creative, landing pages, and call and form tracking
• Optimize weekly by adjusting campaigns based on performance and qualified-lead goals
• Collaborate with attorneys to translate case insight into pages, posts, and scripts, and feed topics and scripts into the firm’s AI video pipeline
• Maintain a steady review-request process and respond to every review across relevant platforms
• Administer marketing’s short-form video output using an in-house AI voice and avatar pipeline, including videos produced by the owner and team members
• Administer quarter-by-quarter testing with a hypothesis, budget, success measure, and decision date

Tools and systems

Technologies: Google Local Services Ads, Google Ads, Meta, Clio Grow, Google Business Profile, Airtable, Slack, Microsoft 365, CRM, AI video pipeline, AI voice and avatar pipeline.

Benefits

• Dental insurance
• Health insurance
• Vision insurance
• Paid time off

Requirements

• At least four years of hands-on marketing experience, ideally in a law firm, professional-services firm, insurance, or another business where trust drives the sale
• Hands-on experience running paid lead generation or paid search, including the ability to explain cost per lead, cost per acquisition, and reasons for cutting a channel
• Experience building or managing a referral or business-development program, with proof of results
• Clear writing skills, with the ability to translate an attorney’s explanation into plain-English content for stressed homeowners or injured workers
• Comfort with AI tools and curiosity about using them; the role expects use of the firm’s own AI systems
• Working knowledge of a CRM and spreadsheets
• Judgment around attorney advertising rules, client confidentiality, and claims that require substantiation, with final ad approval remaining with attorneys
• Evidence-based reporting, including the willingness to report poor performance honestly rather than inflate vanity metrics

The plan you will inherit

• Fast lead flow now
• Referral partners
• Local search and content
• Video
• Social
• Email marketing
• In-house SEO
• Targeted offline
• Intake alignment

How the bonus works

• Lead volume
• Cost efficiency
• Conversion
• Referral development
• Content and video cadence
• Reporting discipline

How to apply

• Skip the cover letter and send your resume
• If selected, you’ll receive an email request to complete a one-page write-up or a 2 to 4 minute video about a lead generation or growth problem you personally fixed
• In your submission, explain what was broken, what you changed, what you measured, and what you learned
• Work samples or a short portfolio are welcome
• Candidates who advance will complete a short working exercise built around a real McLaurin Law marketing question