Marketing Manager

About Us

The Appalachian is dedicated to delivering exceptional dining, event, and entertainment experiences that celebrate the rich culinary and cultural heritage of the Appalachian region and Historic Downtown Sevierville. Our portfolio includes a range of initiatives and venues. Located in the heart of Historic Downtown Sevierville, we are passionate about contributing to the region’s growth through innovative dining concepts, memorable events, and meaningful partnerships.

About the Role

We are seeking a Marketing Manager to lead all marketing, communications, and public relations efforts across our brands. This role focuses on shaping our brand narrative, expanding market presence, and driving revenue growth. The ideal candidate combines strategic thinking with hands-on execution, capable of leading innovative campaigns and fostering engagement across channels. This position can be hybrid with flexible hours.

Key Responsibilities

• Strategic Planning & Execution: Develop and implement comprehensive marketing strategies aligned with company goals. Conduct market research to identify trends, customer needs, and competitor strategies.
• Digital Marketing: Manage and optimize organic and paid advertising campaigns across Google Ads, Facebook, Instagram, TikTok, and other platforms. Lead SEO efforts to increase website visibility and drive traffic. Oversee email marketing and SMS campaigns to engage and retain customers.
• Content Creation & Branding: Collaborate with photographers and videographers to produce engaging content for social media and digital platforms. Maintain a consistent brand voice across all channels to build recognition and trust.
• Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics and Meta Business Suite. Optimize ad spend and strategies based on data-driven insights.
• Community Engagement & PR: Foster relationships with local media and community organizations to amplify brand visibility. Promote events and partnerships that align with the company’s mission to support Downtown Sevierville’s growth, including working with the TN Department of Tourism, Visit Sevierville, and Sevierville Downtown Association.

Qualifications

• Education: Associate's or Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience: 2+ years in a marketing role, with proven leadership and team management experience.
• Technical Skills: Proficiency in Google Ads, Facebook Ads Manager, and other ad platforms. Experience with analytics tools like Google Analytics, Meta Business Suite, or similar.
• Creative Skills: Strong copywriting abilities with attention to detail and a knack for storytelling. Creative mindset with an understanding of what drives engagement and conversions in digital media.
• Strategic Thinker: Ability to develop and execute data-driven marketing strategies.
• Communication Skills: Excellent written and verbal communication skills. Strong interpersonal skills to enable collaboration across teams and external partners.
• Certifications (Preferred): Google Ads Certification, Facebook Blueprint, or related credentials.

Why Join Us?

• Impact: Play a key role in shaping the growth of beloved local brands.
• Flexibility: Enjoy a hybrid work environment with autonomy over your schedule.
• Creativity: Have the freedom to innovate and bring fresh ideas to life.
• Community: Be part of a team that values collaboration, community engagement, and authenticity.

If you are passionate about crafting compelling narratives, driving results through innovative marketing, and championing local culture, we want to hear from you. Apply now to join our team in the Marketing Manager role for The Appalachian. Please include links to ongoing initiatives or sample work when applying.

Job Details

• Job Type: Part-time
• Pay: From $35,000.00 per year
• Location: Sevierville, TN 37862
• Work Location: Hybrid remote in Sevierville, TN 37862
• Benefits:
  • Employee discount
  • Flexible schedule
  • Paid time off
  • Professional development assistance

Experience Requirements

• Facebook Advertising: 1 year (Required)
• Marketing: 2 years (Required)

Relocation

Ability to relocate: Sevierville, TN 37862 — Relocation before starting work (Required)