Manager of Marketing

Carolina Hurricanes in Raleigh, NC is hiring a collaborative, data-driven Manager of Marketing to develop and execute integrated campaigns that grow ticket sales, retail revenue, fan acquisition, and engagement.

Responsibilities

• Support integrated marketing campaigns for ticket sales, premium seating, retail, events, and organizational initiatives
• Build, write, and finalize email, SMS, mobile app, and lifecycle marketing campaigns
• Partner with the creative team to develop marketing assets across paid and owned channels, including broadcast inventory
• Develop and traffic content for the Hurricanes television network and other owned media channels to amplify initiatives, drive fan engagement, and support revenue-focused campaigns
• Act as the primary liaison between merchandise, premium, community, ticketing, and other internal departments
• Compile campaign performance reporting and deliver actionable insights to marketing leadership for ongoing optimization
• Coordinate with internal stakeholders to execute integrated marketing campaigns and support game nights and major organizational events

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience in sports, entertainment, consumer, digital, or performance marketing
• Experience with email marketing, CRM, and marketing automation platforms
• Experience with SMS marketing and mobile app marketing
• Experience supporting paid digital advertising campaigns
• Experience sourcing, vetting, and managing influencer and creator relationships
• Strong analytical, organizational, and project management skills
• Excellent written and verbal communication skills
• Passion for sports, live entertainment, and fan engagement
• Must pass a criminal background check

Location

• Raleigh, NC (onsite)