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Today

Manager of Marketing

Carolina Hurricanes Raleigh, NC

Raleigh, NC

Today

Full time Manager Marketing Campaign Management

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Job Description

Carolina Hurricanes in Raleigh, NC is hiring a collaborative, data-driven Manager of Marketing to develop and execute integrated campaigns that grow ticket sales, retail revenue, fan acquisition, and engagement.

Responsibilities

Support integrated marketing campaigns for ticket sales, premium seating, retail, events, and organizational initiatives
Build, write, and finalize email, SMS, mobile app, and lifecycle marketing campaigns
Partner with the creative team to develop marketing assets across paid and owned channels, including broadcast inventory
Develop and traffic content for the Hurricanes television network and other owned media channels to amplify initiatives, drive fan engagement, and support revenue-focused campaigns
Act as the primary liaison between merchandise, premium, community, ticketing, and other internal departments
Compile campaign performance reporting and deliver actionable insights to marketing leadership for ongoing optimization
Coordinate with internal stakeholders to execute integrated marketing campaigns and support game nights and major organizational events

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
3-5 years of experience in sports, entertainment, consumer, digital, or performance marketing
Experience with email marketing, CRM, and marketing automation platforms
Experience with SMS marketing and mobile app marketing
Experience supporting paid digital advertising campaigns
Experience sourcing, vetting, and managing influencer and creator relationships
Strong analytical, organizational, and project management skills
Excellent written and verbal communication skills
Passion for sports, live entertainment, and fan engagement
Must pass a criminal background check

Location

Raleigh, NC (onsite)

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