Marketing Coordinator - Social Media

The Social Media Coordinator supports Quinn Company’s social media presence by creating, publishing, optimizing, and reporting on organic content across social platforms. The role also helps capture and coordinate coverage of events, while assisting with broader marketing needs as directed.

Key Responsibilities

• Collaborate with the Marketing Communications Manager to help develop social media strategies, content plans, and campaign support aligned to company and marketing objectives.
• Maintain and execute the social media content calendar across company social channels.
• Create, write, schedule, and publish organic content tailored to each platform and audience.
• Identify and develop content opportunities across Quinn locations, departments, employees, customers, events, and jobsites.
• Coordinate with internal subject matter experts and team members to gather information and content assets, including photos and videos.
• Capture basic photo and video content as needed, and coordinate with marketing creative resources for more complex production.
• Support coverage for company events, customer activities, community involvement, product launches, promotions, and other initiatives.
• Monitor social channels and support timely, appropriate engagement with comments, questions, and messages in line with company guidelines.
• Ensure social content aligns with Quinn and Caterpillar brand standards, messaging guidance, and voice and tone.
• Monitor and report on social media performance, including audience growth, engagement, reach, traffic, and other relevant metrics.
• Analyze content performance to identify trends and opportunities to strengthen future content.
• Provide regular reporting and recommendations to the Marketing Communications Manager and the marketing team.
• Stay current on platform changes, emerging formats, audience behaviors, and relevant industry trends, and recommend new ideas or approaches based on performance data.
• Support marketing campaigns and initiatives with social media content and coordination.
• Support business listings by monitoring, updating, and adding content.
• Assist with the lead referral program, including tracking, reporting, and promotion.
• Support marketing events, promotions, employee communications, content development, and other departmental projects as needed.
• Coordinate with marketing team members, agencies, vendors, and internal departments to support project execution.
• Maintain organized social media assets, content files, calendars, and reporting.
• Support production and distribution of campaign assets.
• Perform other marketing-related duties as assigned.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field is preferred; equivalent education and relevant experience may be considered.
• Strong written communication, copywriting, and storytelling skills.
• Understanding of social media platforms, content formats, audience behaviors, and best practices.
• Ability to produce engaging content while maintaining established brand standards, messaging, and voice.
• Experience with social media management and publishing platforms such as Sprout Social or similar tools.
• Working knowledge of social media analytics and reporting, including the ability to interpret performance data and identify actionable insights.
• Basic graphic design skills and experience with Adobe Creative Cloud, Canva, or similar tools.
• Basic photography, videography, and short-form video editing skills for social media content.
• Familiarity with video editing tools such as Adobe Premiere Pro, Adobe Express, CapCut, or similar platforms.
• Ability to adapt content for different social platforms, audiences, formats, and campaign objectives.
• Strong organizational and project management skills to maintain a content calendar and manage multiple deadlines.
• Ability to collaborate with employees, customers, and subject matter experts to identify and develop content opportunities.
• Self-motivated approach to proactively identify stories, trends, and opportunities for social content.
• Strong attention to detail and commitment to accuracy.
• Ability to learn and adopt new social media platforms, technologies, AI-enabled tools, and marketing technologies as appropriate.
• Ability to work both independently and as part of a collaborative marketing team.

Preferred Background

• Internship or professional experience supporting social media, marketing, communications, or content development.
• Experience creating and publishing content for major social media platforms such as LinkedIn, Facebook, Instagram, TikTok, and YouTube.
• Experience with social media management, analytics, graphic design, photography, or video editing tools.

Technologies

• Sprout Social
• Adobe Creative Cloud
• Canva
• Adobe Premiere Pro
• Adobe Express
• CapCut
• LinkedIn
• Facebook
• Instagram
• TikTok
• YouTube

Location and Work Environment

City of Industry, CA (onsite). The role is primarily office-based and may require periodic travel to Quinn locations, customer sites, jobsites, events, and other locations to capture content and support marketing activities. Some activities may occur outdoors or in active equipment and industrial environments.

Compensation

• Starting wage depends on experience and education: $25.08 - $31.26 per hour