Marketing Coordinator

BlueRock Global PE is seeking a hands-on Marketing Coordinator in Tampa, FL (onsite) to directly plan, build, and run marketing initiatives for BlueRock and its portfolio companies. In this role, you will help shape differentiated brand messaging, improve digital performance, and support qualified lead generation through practical campaign execution. You will collaborate closely across Sales, Engineering, Operations, and Quality to ensure technical accuracy and effective customer-facing materials.

Responsibilities

• Assess current marketing activities and create practical plans for BlueRock and each portfolio company, maintaining a coordinated schedule of priorities aligned with business objectives and available resources.
• Define and maintain differentiated brand positioning, messaging, and presentation for each company based on products, customers, and competitive strengths.
• Manage and improve company websites, including content, SEO, usability, search visibility, and clear paths for customer inquiries; coordinate specialized development work as needed.
• Personally plan, build, launch, and refine digital campaigns.
• Create and produce professional written and visual materials, including capability statements, product and service pages, brochures, presentations, case studies, digital graphics, and sales collateral.
• Partner with Sales, Engineering, Operations, and Quality to understand customer applications and buying considerations, verify technical information, and obtain appropriate review prior to publishing claims.
• Research target markets, customers, and competitors to identify marketing opportunities and make technical offerings easier for prospective customers to understand.
• Develop targeted initiatives to generate qualified inquiries, improve lead capture and tracking, coordinate handoff to Sales, and refine marketing based on lead quality feedback.
• Support e-commerce marketing where applicable, focusing on product content, discoverability, customer acquisition, and online conversion rather than order fulfillment.
• Track performance across website, search, campaigns, leads, and conversions, including applicable marketing expenditures; communicate meaningful results and recommendations to leadership.
• Coordinate approved outside specialists and event-related marketing projects, evaluate deliverables, and maintain organized marketing assets, schedules, and records.

Requirements

• At least 5 years of progressive marketing experience, including substantial independent responsibility for developing, executing, and managing marketing initiatives.
• Hands-on experience marketing technical products, specialized services, or complex solutions to business or professional customers.
• Proven ability to carry marketing work from planning and content creation through campaign execution, lead generation, measurement, and improvement (not solely managing agencies or delegating work).
• Practical skills in SEO, website content management, digital campaigns, analytics, and lead-generation activities.
• Excellent writing, editing, and presentation skills to communicate technical information accurately and clearly.
• Ability to personally create polished written and visual marketing materials using appropriate content, design, and digital tools.
• Strong project management and communication skills, with the judgment to establish priorities and work effectively with business and technical leaders.

Preferred Qualifications

• Experience in technical manufacturing, engineered products, industrial technology, or related markets.
• Familiarity with customers in aerospace, defense, medical, scientific, industrial, or commercial sectors.
• Experience supporting multiple brands, business units, or portfolio companies.
• Experience establishing or improving marketing processes in a growing organization, including prioritization and repeatable customer-acquisition activities.
• Experience with CRM and marketing automation platforms, e-commerce marketing, technical product launches, or trade shows.

Compensation

Salary will be based on experience, qualifications, and demonstrated capabilities.

This job description outlines primary responsibilities and qualifications for the position and is not intended to be an exhaustive list. Duties, responsibilities, and priorities may evolve based on the changing needs of BlueRock Global and its portfolio companies.