Marketing, Communications & Content Specialist

Midland Scientific Inc seeks a Marketing, Communications & Content Specialist to create and coordinate cross-channel marketing and communication content in Lavista, NE.

Responsibilities

• Generate new, creative marketing ideas to help MSI stand out in the marketplace
• Develop engaging content for social media, email, website, customer communications, and other marketing channels
• Support development of campaigns, promotions, and initiatives that drive company growth and customer engagement
• Create and coordinate written, visual, and digital content while maintaining MSI brand and voice
• Partner with internal teams to uncover stories, successes, customer insights, and ideas for content
• Own MSI social media presence and help develop an engaging, consistent content strategy
• Create, schedule, and publish social media content
• Stay current on emerging social platforms, content trends, and marketing technology
• Track content and campaign performance, using data and insights to improve results
• Strengthen how MSI communicates with employees, customers, and business partners
• Develop internal communications including announcements, newsletters, and employee engagement content
• Collaborate with sales, leadership, HR, and other departments to communicate initiatives and share the MSI story
• Assist with planning and executing marketing campaigns from concept through completion
• Bring creativity and organization to marketing projects, helping keep timelines and deliverables on track
• Support development of sales and customer-facing marketing materials
• Identify ways to make marketing more creative, relevant, and effective
• Ask questions, challenge the status quo, and find opportunities to improve how MSI connects with customers and employees
• Stay informed on industry trends, competitors, customer expectations, and emerging marketing tools
• Contribute to building a marketing culture that is energetic, innovative, and focused on growth

Requirements

• 2–5 years of experience in marketing, communications, content creation, digital marketing, or a related field
• Strong understanding of social media and digital content
• Enjoys generating creative ideas and turning them into real deliverables
• Strong writing and communication skills
• Comfort working across multiple projects and audiences
• Ability to work independently and collaborate with a range of teams
• Positive energy, curiosity, and willingness to try new things
• Bachelor’s degree in Marketing, Communications, or related field

Location: Lavista, NE (onsite)

Minimum experience: 2 years