Marketing Analyst and Strategist

FPW Media is hiring a Marketing Analyst & Strategist to turn market research and campaign performance data into clear, actionable marketing decisions. This is a fully on-site role in Springfield, OR with hands-on reporting, visualization, and forecasting, plus collaboration with stakeholders to test, optimize, and improve performance across channels.

What you’ll do

• Conduct research to identify demographic trends, customer insights, and strategic growth opportunities.
• Track competitor strategies, positioning, and performance metrics to support marketing planning and respond to market shifts.
• Analyze multi-channel performance across SEO, SEM, social, and email using analytics platforms to evaluate ROI and optimize strategy.
• Work with stakeholders to define key success metrics and run ongoing content and channel tests for continuous improvement.
• Translate complex analytics into reports, dashboards, and recommendations for both technical and non-technical stakeholders.
• Use statistical methods to find historical patterns, forecast future marketing trends, and inform strategic planning.
• Build metrics dashboards in Google Looker Studio and create metrics reports.
• Collaborate across teams to turn data-backed findings into practical refinements for marketing tactics and business goals.
• Lead analytical projects end-to-end by managing timelines and resources while adapting to changing organizational priorities.

Required qualifications

• Bachelor’s degree in marketing, business, statistics, mathematics, or a related field AND 3 years of applied experience in marketing, market research, or data analysis through professional work, internships, freelance work, or comparable projects; or 5 years of applied experience in lieu of the degree.
• At least 2 years of experience analyzing digital marketing.
• Proficiency in Microsoft Excel and experience with marketing or web analytics tools.
• Experience with Google Analytics 4 and Looker Studio (or similar data aggregation and reporting platforms), spreadsheets for analysis, slide decks (PowerPoint or Google Slides), and project management systems such as Trello or Jira.
• Working knowledge of digital marketing fundamentals, including SEO, SEM, and social media marketing.

Helpful experience

• Certification or experience in Google Analytics, Google Ads, data analytics, digital marketing, or a related field.
• Experience with data visualization tools such as Tableau.
• Familiarity with SQL, Python, database concepts, or other analytical or programming tools.
• Master’s degree or advanced coursework in business, market research, analytics, or a related field.
• Experience with mixed media modeling and analysis.

Compensation and schedule

$25.00-$35.00/hr (expected 40.0 hours/week). This is a Full-Time, Non-Exempt position with fully on-site expectations in Springfield, Oregon. Work Location: In person. Candidates must be willing to work from the Springfield, Oregon office (Relocate before starting work is required).

Benefits

• 100% employer-paid Health & Vision Insurance
• 401K Matching
• Paid Time Off
• Growth & Professional Development
• Dental insurance
• Health insurance
• Vision insurance
• 401(k)
• Paid time off

Application prompts

• Do you have demonstrated experience in Google Analytics 4 or Looker Studio?
• Do you have any certifications relevant to this position?