Manager, Direct Marketing Products

The role oversees the end to end execution of direct mail, email, eBlast, and eCampaign programs from an onsite base in Birmingham, AL.

Responsibilities

• Coordinate the day to day workflow for direct mail, email, eBlast, and eCampaign initiatives.
• Ensure accurate entry of campaign details including timing, budgets, quantities, targeting, and related job information.
• Facilitate smooth handoffs between Account Team, Graphics, Data, Strong Direct, and Email Marketing groups.
• Track job status and deadlines to keep campaigns on schedule.
• Support quality control across setup, proofing, data readiness, deployment, and completion phases.
• Identify bottlenecks, recurring errors, and training needs to improve performance.
• Improve standard operating procedures, checklists, and process documentation.
• Provide training and ongoing support to internal teams on direct contact product workflows.
• Act as an escalation point to resolve campaign issues efficiently.
• Help establish more consistent, scalable processes for high volume campaign execution.

Requirements

• Experience in marketing operations, campaign management, production, direct mail, email marketing, account services, or a similar role.
• Strong organizational skills and meticulous attention to detail.
• Ability to manage multiple projects and deadlines concurrently.
• Effective communication and reliable follow through.
• Comfort working in project management or workflow systems.
• Ability to collaborate cross functionally with creative, data, account services, and production teams.
• Process improvement mindset.
• Automotive marketing experience is a plus.