Lead Digital Product Manager- Future Autonomous Marketing (FAM) Experience Optimization Agent

Wells Fargo is hiring a Lead Digital Product Manager for its Future Autonomous Marketing (FAM) team in Charlotte, NC (hybrid). In this role, you will serve as the strategic Product Owner for the Experience Optimization Agent, shaping how AI-powered experimentation and personalization capabilities come to life across enterprise marketing technology ecosystems.

What you’ll help enable

You will own the end-to-end product direction for an agent that supports marketers with guided experimentation workflows, intelligent recommendations, and best-practice guidance. The goal is measurable improvement in customer engagement, conversion, and marketing effectiveness, while promoting scalable and consistent experimentation across teams.

Responsibilities

• Own the vision, strategy, roadmap, and outcomes for the Experience Optimization Agent.
• Prioritize investments and capabilities that deliver measurable value for marketers and the business.
• Define product requirements and drive execution from discovery through delivery and adoption.
• Track product performance and improve outcomes using user feedback and data.
• Define integration of AI-powered recommendations, automation, and agent capabilities into experimentation workflows.
• Partner with technology, architecture, data, and AI teams to deliver scalable, reusable platform capabilities.
• Make product decisions balancing user needs, business value, technical feasibility, and risk considerations.
• Shape the long-term evolution of the Experience Optimization Agent within the Future Autonomous Marketing ecosystem.
• Deliver capabilities that simplify the creation, configuration, and optimization of experimentation and personalization activities.
• Enable guided workflows, intelligent recommendations, and best practices to improve experimentation quality and efficiency.
• Promote scalable and consistent experimentation practices across teams.
• Partner across marketing, digital, analytics, technology, operations, and risk teams to deliver business outcomes.
• Align stakeholders on priorities, roadmap decisions, and success measures.
• Communicate product strategy, progress, and impact to senior leadership and influence decisions across teams.
• Ensure capabilities align with enterprise governance, compliance, security, privacy, and Responsible AI standards.
• Partner with Risk, Legal, Compliance, and Technology Controls teams to enable safe and responsible innovation, embedding appropriate controls, transparency, and human oversight.

Requirements

• 5+ years of digital product management experience, or equivalent demonstrated through one or a combination of work experience, training, military experience, or education.
• 3+ years leading digital products, experimentation platforms, personalization platforms, marketing technology solutions, or related enterprise capabilities.
• Strong understanding of experimentation and personalization platforms, including Adobe Target or comparable technologies.
• 2+ years experience with Artificial Intelligence, Generative AI, agentic solutions, or AI-enabled product capabilities.

Desired qualifications

• Experience owning product strategy, roadmaps, backlogs, and measurable business outcomes.
• Proven ability partnering with engineering, architecture, data, analytics, and design teams to deliver complex platform capabilities.
• Experience as a Product Owner or Product Manager for an enterprise platform, AI-enabled capability, workflow product, experimentation platform, or marketing technology ecosystem.
• Knowledge of discovery, strategy, roadmap development, backlog prioritization, agile delivery, and value realization.
• Working knowledge of Adobe Target, digital experimentation, A/B testing, personalization, analytics, and optimization practices.
• Familiarity with platform architecture, APIs, integrations, data flows, and enterprise technology ecosystems.
• Familiarity with Generative AI, large language models, AI agents, agent orchestration, and Responsible AI practices.
• Experience delivering platform-scale capabilities supporting reuse, configurability, and multiple downstream consumers.
• Ability to evaluate technical trade-offs and partner effectively with engineering and architecture teams.
• Experience defining product KPIs, adoption strategies, and value realization frameworks.
• Ability to work cross-functionally in an agile delivery model in a regulated enterprise environment.
• Knowledge of Responsible AI and human-in-the-loop workflows.
• Exceptional problem-solving, communication, and stakeholder management skills, including synthesizing business, technical, operational, and AI concepts into clear decisions.
• Demonstrated track record influencing and collaborating effectively at all levels.

Compensation and schedule

• Pay range: $119,000.00 - $224,000.00 per year
• Location: Charlotte, NC (hybrid)
• Posting end date: 29 Oct 2026 (posting may come down early due to volume of applicants)

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Additional information

• Hybrid schedule requires working from one of the stated locations in the posting.
• VISA sponsorship will not be supported by this role.
• Employees support building strong customer relationships balanced with a risk-mitigating and compliance-driven culture.
• Employees are accountable for execution of applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), including adherence to Wells Fargo policies and procedures, timely escalation and remediation, and sound risk decisions.
• To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
• Wells Fargo maintains a drug-free workplace.
• Third-party recordings are prohibited unless authorized by Wells Fargo.
• During recruiting and hiring, you must directly represent your own experiences.

Technology: Adobe Target