International Marketing Strategy and Planning Analyst

Join a team built around a better purpose and a supportive, inclusive culture. In this in-office opportunity in Plano, TX, you’ll work closely with a global marketing organization and collaborate with partners and in-house agency teams across geographies. You’ll report directly to the Associate Vice President of Strategy and Planning while owning marketing strategy and execution for South Korea.

What you’ll do

As an International Marketing Strategy and Planning Analyst, you will support internal and external partners in the development, completion, and reporting of lead generation campaigns designed to meet team goals. You will lead the marketing relationship with external media agency partner(s), overseeing optimization, content localization, creative and landing page development, and testing.

• Collaborate with fishtank (in-house marketing agency) to support creative and landing page development and testing in South Korea
• Manage operational needs including budgeting and forecasting, reporting, contract routing, and auditing
• Use competitor and market research to ensure local social and political trends are reflected in campaigns, and evaluate and communicate new opportunities
• Build performance reports from marketing reporting dashboards and present insights and opportunities to Senior Executive Management
• Oversee reputational risk by following established policies and compliance requirements for South Korea
• Identify process improvements, recommend solutions, and lead projects that improve results
• Work in a fun and engaging multicultural team environment with teammates located across the globe

What you bring

• 3+ years of experience in digital marketing, with a strong focus on performance-based lead generation
• Bachelor’s degree or an equivalent combination of education and experience
• Experience working in South Korea or a solid track record marketing to South Korean consumers
• Fluency in both Korean and English, written and verbal
• Strong attention to detail, including quality control of Korean-language materials such as ads, offers, and landing pages
• A data-driven analytical mindset for performance marketing
• In-depth local knowledge of South Korean culture and society

Benefits and support

• 100% paid medical, dental, and vision premiums for you and qualifying dependents
• 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• This is an in-office role; you may have the opportunity to participate in a hybrid work from home program (subject to change)

Team focus

Fisher Investments emphasizes an inclusive culture, a learning and development framework customized for every employee, and Great Place to Work Certification.