Field & Partner Marketing Lead

Courser is seeking a Field & Partner Marketing Lead for our onsite role in Greenville, SC. This position partners with regional sales leadership to build localized demand plans, own multi-channel programs, run field activations, and leverage partner-funded initiatives to accelerate net-new business. The ideal candidate has 4 or more years in B2B demand generation, field marketing, or partner marketing and holds a bachelor’s degree.

Benefits

• Competitive benefits package including medical, dental, vision, and life insurance
• 401(k) company match
• Flexible vacation time
• Paid sick time
• 10 holidays including your birthday and a floating holiday
• Healthy lifestyle reimbursement
• Membership subsidy
• 40 hours of volunteer time
• Paid parental leave
• Reimbursement for ongoing certifications
• Flexible vacation time after one year of employment; during the first year, 10 vacation days

Why you'll love working here

At Courser we invest in the growth of our people through best-in-class training, mentorship, and clear paths for advancement. We foster a culture of innovation and practical collaboration, with teams across the country sharing knowledge and supporting one another to achieve goals.

Responsibilities

• Pipeline contribution: share accountability for a quarterly target of net-new meetings sourced from localized programs, with reporting that includes both sourced and influenced pipeline; every ICP-aligned meeting booked through campaigns or sales follow-up counts toward goals.
• The Local Demand Plan: translate Center of Excellence campaigns into region-specific Target Client Profiles, navigate local buyer dynamics, and build targeted HubSpot prospect lists to uncover accounts not touched by national motions.
• Omnichannel air cover: orchestrate localized email, LinkedIn, and direct-mail programs (Sendoso, gift drops) to support AE prospecting and create engagement that helps secure first meetings.
• Strategic field activations: run 2–3 high-impact activations per quarter (executive dinners, targeted seminars) to open doors for new business while aligning with local identity.
• The sales partnership: serve as trusted advisor to regional sales leadership, leading a structured cadence with the Regional President and AEs on campaign planning, in-flight execution, and post-campaign pipeline impact.
• Earn trust from AEs and regional leadership by speaking the language of named accounts, pipeline velocity, and mutual success.
• Resourceful strategist who maximizes impact through partner-funded initiatives, co-marketing, and MDF.
• Balance logistics with ICP-driven strategic vision to deliver measurable results.
• Adapt central assets for local resonance while maintaining brand alignment.
• Commercially minded and motivated by regional targets and accelerators.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
• 4–6 years in B2B demand generation, field marketing, or partner marketing for SMBs with a proven pipeline track record
• Working proficiency with HubSpot, landing pages, email workflows, list segmentation, and campaign reporting
• Strong written English and ability to tailor outreach for a US business audience
• Excellent project management; able to run 5–10 concurrent activities without slippage
• Comfortable in a remote, distributed team with minimal supervision; willing to travel regionally for activations
• Experience in B2B IT services, MSP, or technology-services demand-gen
• Familiarity with US small and mid-market culture (20–200 employees)
• Proficiency with LinkedIn Sales Navigator, ZoomInfo, or similar prospecting tools
• Experience with direct-mail platforms (Sendoso, Reachdesk, PostalDirect)
• Knowledge of sales-marketing alignment workflows, lead handoffs, MQL/SQL definitions, and attribution
• Vertical outreach into regulated industries (healthcare, legal, financial services)

Technologies

• HubSpot
• Sendoso
• Reachdesk
• PostalDirect
• LinkedIn Sales Navigator
• ZoomInfo

Physical Demands and ADA

This is a largely sedentary role. The employee will frequently sit/stand and work on a computer. Verbal communication with clients and colleagues is required, as is frequent use of a laptop and keyboard. Occasional lifting up to 10 pounds may be necessary. Close and distance vision, plus focus adjustment, are required.

Americans with Disabilities Act (ADA) Statement

Courser complies with the ADA and provides reasonable accommodations in all aspects of employment, including the application process, interviews, and job performance. If you need an accommodation to perform essential functions, please contact us.

Equal Opportunity Employer

Courser is an Equal Opportunity Employer. We value diversity and strive to create an inclusive environment for all employees. All qualified applicants will be considered without regard to race, color, creed, religion, sex, sexual orientation, gender identity, genetic information, national origin, citizenship status, marital status, age, disability, caregiver status, veteran status, or any other protected category.