Director of Marketing

Savannah Post Acute offers a collaborative, purpose-driven environment where you can lead marketing and census development to grow our resident population. This onsite role focuses on building strong referral relationships, driving community outreach, coordinating advertising and public relations, and maintaining a positive reputation in the healthcare market.

Responsibilities

• Spearhead census and case-mix initiatives to sustain optimal levels, tracking admissions, discharges, and conversion rates while analyzing referral patterns to identify growth opportunities; develop and implement marketing plans targeting short-term rehab, long-term care, and specialty programs.
• Build and maintain relationships with hospitals, physicians, discharge planners, assisted living facilities, and other referral sources; conduct facility tours for prospective residents, families, and referral professionals; coordinate pre-admission assessments with clinical teams to ensure a smooth admissions process.
• Represent the facility at health fairs, senior expos, and community events; plan and execute public relations activities, sponsorships, open houses, and community engagement initiatives; promote facility services via print, digital, and social media channels.
• Collaborate with the Admissions Coordinator, Business Office, Social Services, and Nursing teams to support census and marketing goals; maintain a lead tracking system and generate weekly and monthly marketing performance reports; participate in daily management or stand-up meetings to provide updates on census, referrals, and marketing initiatives.
• Serve as a liaison to residents and families throughout the admission process; ensure a positive customer experience from initial inquiry through admission and beyond; address concerns promptly and assist in resolving issues related to admission or resident transition.

Requirements

• Experience in healthcare marketing, long-term care, or senior living is preferred.
• Solid knowledge of marketing strategies, digital platforms, and community outreach practices.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build and maintain professional relationships with referral sources and community partners.
• Strong organizational, analytical, and project management abilities.
• Regular and reliable attendance is required to perform the essential functions of this position.

General Purpose

The Director of Marketing develops and executes marketing and census development strategies to maintain and grow the resident population of the skilled nursing facility. The role emphasizes building strong referral relationships, managing community outreach, overseeing advertising and public relations, and sustaining a positive reputation within the healthcare market.

Physical Demands

Fast paced healthcare environment requires flexibility, multitasking, and occasional travel for community events. This role is office-based with frequent interaction across departments and with external partners. The employee must be able to lift up to 15 pounds. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

The work environment is typically low to moderate in noise, occurs within a healthcare facility, and involves regular collaboration among administrative staff, clinical teams, residents, and families. It is a fast-paced setting requiring responsiveness to time-sensitive needs and regulatory requirements, with ongoing coordination across nursing, billing, administration, and external vendors. The role requires adherence to healthcare regulations, confidentiality (HIPAA), and documentation standards, and demands adaptability and professionalism when handling sensitive situations involving residents, families, and care staff.

Disclaimer

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time. The features described are intended to convey the general nature and level of the work and may change due to reasonable accommodations or other reasons. This is not a complete list of all responsibilities.