Digital Marketing Specialist - Patient Recruitment

Medpace, a full-service clinical contract research organization, is seeking a Digital Marketing Specialist to focus on patient recruitment. This onsite, full-time role in Cincinnati combines strategy, execution, and content creation to expand patient engagement across study programs.

Benefits and culture

• Flexible work environment that supports collaboration and balance
• Competitive PTO packages starting at 20+ days per year
• Competitive compensation and benefits package
• Company-sponsored employee appreciation events
• Employee health and wellness initiatives
• Community involvement with local nonprofit organizations
• Discounts on local sports games, fitness gyms, and attractions
• Modern, eco-friendly campus with an on-site fitness center
• Structured career paths with opportunities for professional growth
• Discounted tuition for UC online programs

Responsibilities

• Develop meaningful content for creative materials targeting a global audience of patients, caregivers, research site staff, and physicians
• Manage media campaigns and build recruitment funnels using Google Ads, Meta, radio, programmatic, and other digital channels
• Translate complex scientific concepts into clear, approachable content
• Manage online community, influencer, and advocacy support opportunities
• Develop digital tools to boost patient engagement and study awareness
• Review and analyze patient recruitment advertisement campaigns and results
• Collaborate with video development vendors to produce site and patient training and educational videos
• Work with graphic designers to establish a cohesive study brand and materials
• May handle other projects and responsibilities as assigned

Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design, or Life Sciences
• 1 to 3 years of SEO experience
• Healthcare and/or clinical research exposure is a plus
• Advanced knowledge of Adobe Creative Cloud, Canva, and MS Office
• Familiarity with Google Analytics and online advertising
• Strong strategic and analytical thinking with ability to adapt to changing trends and industry best practices
• Excellent writing, editing, communication, organizational, presentation, and project management skills
• Attention to detail and strong oral and written communication

Technologies

• Google Ads
• Meta (Facebook/Instagram) advertising
• Google Analytics
• Adobe Creative Cloud
• Canva
• MS Office

What to expect next

A member of the Medpace team will review your qualifications. If your experience aligns with the role, you will be contacted with details on the next steps.